Buscador de Tesis y publicaciones académicas

Development of marketing research technologies as the basis of a socially responsible marketing strategy

Liubov Vasylyshyna · Kateryna Yahelska · Halyna Aldankova · Kateryna Liashuk

The object of this study was the trends in the development of marketing research technologies as a basis for the strategy of socially responsible marketing. The study is aimed at solving the problem of increasing the effectiveness of the marketing strategy under the influence of digital marketing research technologies....

ANALYSIS OF THE USE OF DIGITAL MARKETING AND PRODUCT INNOVATION ON MARKETING PERFORMANCE OF FURNITURE SMEs IN GONDANGSARI VILLAGE, JUWIRING DISTRICT, KLATEN

Vidorova Ardian Mahendra · Sri Hartono · Fithri Setya Marwati · Eny Kustiyah · y 1 más

The advantages of digital marketing for businesses and MSMEs include the ability to easily connect with consumers online, higher sales conversions for targeted consumers, more efficient marketing costs, the ability to serve consumers in real time, and the potential to increase MSMEs' selling power. Furthermore, one of...

Digital Advertising and Customer Purchase Decisions in the Hospitality Industry: Evidence from Hyatt Hotels in Indonesia

Krisna, Efrata · Elisabet Dita, Septiari

Digital advertising has become a critical strategic tool for hospitality firms seeking to influence customer behavior and enhance competitiveness in increasingly digitalized markets. This study aims to examine the effects of multiple digital advertising channels—namely e-mail marketing, mobile marketing, social media m...

EMERGING FACTORS AFFECTING MARKETING: CONTEMPORARY TRENDS AND CHALLENGES

Diwakar Singh

Purpose- This study examines the emerging factors that are transforming the marketing landscape and analyzes the contemporary trends and challenges that influence strategic decision-making and organizational performance. It aims to identify the key drivers shaping modern marketing practices and evaluate their implicati...

Marketing Education in a Digital World

R. M. Unni

(2003). Marketing Education in a Digital World. Marketing Education Review: Vol. 13, No. 1, pp. 79-79.

AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN

Debra Zahay · Wesley A. Pollitte · Brooke Reavey · Antonio Alvarado

The purpose of this paper is to detail an exploratory case study which highlights a process to modernize an undergraduate marketing curriculum by incorporating aspects of digital marketing and anal...

Customer Journey and Experiences

Larsen, Lizette Vorster; id_orcid 0000-0003-4017-7313

"2026 Digital Growth Secrets: How Hyderabad Businesses Are Winning with Smart Marketing Strategies"

Sanbrains Seo

"In today\u2019s fast-evolving digital landscape, businesses in Hyderabad are no longer relying on guesswork. Instead, they are adopting data-driven strategies to stay competitive, attract quality leads, and increase revenue.Whether you\u2019re a startup or an established brand, partnering with the Best Digital Marketi...

Introduction

Robert Cluley

This chapter introduces the concept of marketing science fiction. It reviews the history of marketing and the emergence of marketing science and creative marketing. The chapter suggests that while digital technologies support marketing science research, in practice they are combined with artistic practices from the cre...

The Essentials of Today's Marketing-4

Autoría no especificada

CONTENTS BLOKCHAIN MARKETING Buket BORA SEMİZ CHILD-FRIENDLY TOURISM MARKETING Özlem GÜNCAN COLOR MARKETING İnci ERDOĞAN TARAKÇI - Sevgi KARA DEI-ORIENTED MARKETING İlke KOCAMAZ - Özlen ONURLU DIGITAL MARKETING Bülent ATMACAN FEAR MARKETING Perihan ŞEKER GLOBAL MARKETING Mohammad Gol Chin NAGHGHASH - Özlen ONURLU GUERR...