Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

Development of Digital Marketing at Dimsum Lunaire MSMEs in Salatiga City through Content Marketing and Utilization of Artificial Intelligence

Helena Alodia Widiasmara Abuk · Rr. Agatha Ninacandra Kusumadewi Prasetyo · Glesheila Ayu Agelta Listy · Anita Pratiwi · y 2 más

Purpose: This study aims to provide training and assistance to Dimsum Lunaire MSMEs in Salatiga City to enhance their digital marketing capabilities through content marketing and the utilization of Artificial Intelligence (AI). The focus is on AI-driven product photo design, content creation, and website development to...

• Institut Teknologi dan Bisnis Asia Malang
• DOI: 10.32815/jpm.v6i1.2112

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Artículo 2026 Revisado por pares

An Empirical Study of Impact of Digital Marketing Frauds on Customers’ Online Buying Behaviour in Madhya Pradesh

Dr. Arvind kumar Malviya · Megha Kaushal

The advent of internet brought the new media and mode of communication which totally changed the communication and interaction pattern of human beings. This digital transformation also changed the process of marketing and now marketing became digital and AI Marketing. There were different types of fraud associated with...

media and communications social sciences

• RSIS International
• DOI: 10.51244/ijrsi.2026.1306000020

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Artículo 2021 Acceso abierto Revisado por pares

Pendampingan Penggunaan Media Digital Sebagai Sarana Pemasaran Efektif Bagi Usaha Rumah Tangga Warga Sekitar Rptra Rasamala Kelurahan Menteng Dalam Kecamatan Tebet

Herta Armianti Soemardjo · Chendi Liana

In the digital era such as today’s, knowledge and understanding about the usage of social media as a marketing tool is very vital for those who are developing business. People tend to use digital media for many of their activities, including buying activities. More and more people search information about products they...

media and communications social sciences 8. Economic growth 16. Peace & justice

• Institut Agama Islam Nasional Laa Roiba Bogor
• DOI: 10.47467/elmujtama.v1i2.448

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Artículo 2026 Revisado por pares

Marketing Strategies of Trade Enterprises: A Behavioral Approach

Tetiana Dubovyk · Oleksandr Dubovyk

The article examines the peculiarities of forming marketing strategies of trade enterprises based on a behavioral approach, taking into account the impact of digital devices on customer experience. In the context of the active development of the digital economy, mobile commerce, omnichannel interaction, and personalize...

• Lviv University of Business and Law
• Ukrainian
• DOI: 10.66556/2786-586x.55.dubovyk-t

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Libro 2025 Revisado por pares

The Essentials of Today's Marketing-4

Autoría no especificada

CONTENTS BLOKCHAIN MARKETING Buket BORA SEMİZ CHILD-FRIENDLY TOURISM MARKETING Özlem GÜNCAN COLOR MARKETING İnci ERDOĞAN TARAKÇI - Sevgi KARA DEI-ORIENTED MARKETING İlke KOCAMAZ - Özlen ONURLU DIGITAL MARKETING Bülent ATMACAN FEAR MARKETING Perihan ŞEKER GLOBAL MARKETING Mohammad Gol Chin NAGHGHASH - Özlen ONURLU GUERR...

economics and business social sciences

• efe akademik yayıncılık
• DOI: 10.59617/efepub20242418

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Artículo 2023 Acceso abierto Revisado por pares

The Influence of Digital Marketing on Repurchase Intentions Mediated by Trust in the Shopee Marketplace in Denpasar City

Loria Oki Lufiati, · Gede Suparna,

The rapid development of the Internet has a big impact on all aspects, including the business world. Internet usage has changed people's consumption behaviour from conventional shopping become to online shopping, especially through marketplaces. A marketplace is a place for selling also marketing products and services...

economics and business social sciences Digital marketing, repurchase intentions, trust, marketplace

• Everant Journals
• DOI: 10.47191/ijsshr/v6-i8-24

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Publication 2026 Acceso abierto

"MARKETING STRATEGIES OF CHINESE COMPANIES IN THE GLOBAL MARKET"

Tursunboyeva, Diyora · Karimova, Aziza · Abdullaev, Aziz

This article examines the marketing strategies of Chinese companies in the global market and analyzes the key factors contributing to their international competitiveness. In recent decades, Chinese enterprises have become increasingly active in global economic activity thanks to rapid economic growth, technological adv...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.19660774

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Artículo 2024

The Role and Importance of Cybersecurity in Digital Marketing Systems

Gündüzyeli, Bora

Dijital pazarlama, ürün ve hizmetlerin dijital platformlar aracılığıyla, özellikle internet üzerinden tanıtımı ve satışının yapıldığı bir pazarlama yöntemidir. Bu süreçte sosyal medya, arama motorları ve e-posta pazarlama gibi çeşitli çevrimiçi kanallar kullanılmaktadır. Ancak, bu durum, pazarlama verilerinin bu kanall...

Digital Marketing engineering and technology Dijital Pazarlama

• Mehmet MARANGOZ
• Turkish

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Artículo 2026 Revisado por pares

Marketing digital literacy services in Nigeria academic libraries: Strategies, challenges and opportunities for the 5th Industrial Revolution

Uchenna Elvis Ubochi · Matilda Chiatu Oduagwu · Princewill Chinedu Duru · Ifeyinwa Vivian Okere

This paper is entitled ‘’Marketing digital literacy services in the academic library system of Nigeria: Possible strategies, challenges faced, and opportunities in the 5th Industrial Revolution’’. The 5th Industrial Revolution (5IR) is transforming the global landscape, driven by emerging technologies such as artificia...

social sciences other social sciences

• Credence Publishing
• English
• DOI: 10.47524/jlia.v3i1.226

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Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Sosial Media dan Entrepreneurial Network dengan Digital Marketing Communication sebagai Pemoderasi Terhadap Kinerja Marketing

null Martin · null Sendri · Kshanti Devi Ratnaningtyas

Kinerja marketing yang optimal merupakan tujuan utama setiap perusahaan karena mampu memberikan keunggulan kompetitif dan meningkatkan profitabilitas. Penelitian ini bertujuan untuk mengevaluasi pengaruh media sosial dan entrepreneurial network, yang dimoderasi oleh digital marketing communication, terhadap kinerja pem...

economics and business social sciences

• Komunitas Dosen Indonesia
• DOI: 10.32877/eb.v7i1.1513

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