Buscador de Tesis y publicaciones académicas

Role of Digital Sports Marketing in Developing Tourism in the Kingdom of Saudi Arabia

Rawan Ali Al Rayih · Abeer Al Sayed Fayed

Objectives: This study aims to identify the role of Digital Sports Marketing in developing tourism in the Kingdom of Saudi Arabia. It seeks to determine the effectiveness of sports marketing through various channels, including emails, social media, websites, and phones, in promoting tourism. Additionally, the study exa...

Digital marketing and the purchase decision process in customers of the company Mi dulce Grazia

Daisy Lilith Saldaña Ríos · Ángel Cárdenas García

The research aimed to determine the relationship between digital marketing and the purchase decision process in customers of the company Mi dulce Grazia, Tarapoto, 2023. For this purpose, a fundamental study, numerical perspective, logical approach, associative level and configuration without direct testing in a specif...

Impact of Digital Marketing on Customer Acquisition in Nigeria

Oyo Dele

Purpose: The aim of the study was to assess the impact of digital marketing on customer acquisition in Nigeria. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of...

The Role of Non-Digital Marketing in Customer Acquisition : A Case Study of a Small Accounting Firm in Finland

Shrestha, Puja · Hasteer, Honey

In this thesis, it will be discussed on how an accounting firm is able to operate efficiently without the use of digital marketing techniques. In the current setting, it is important for firms to use various methods of attracting and retaining customers even though the world is going digital. Tilinormit Oy is the case...

Regulation of digital marketing of ultra-processed food to adolescents is urgently needed

Okechukwu Paschal, Ezejibuaku · John, Oldroyd

PELATIHAN KEWIRAUSAHAAN DENGAN FOKUS PEMASARAN DIGITAL

Lati Sari Dewi Lati · Asep Saeful Falah

The implementation of the community service at SMK Daarul Abroor aimed to enhance students' understanding of digital entrepreneurship and the application of simple digital marketing strategies. The results showed that the participants had grasped the basic concepts of digital entrepreneurship and were able to apply dig...

Digimarkkinointisuunnitelma Luonnonmukainen itsehoito -sivustolle

Hovi, Jesse

As for all marketing, planning is a key component of digital marketing. Digital marketing plan is necessary for purposeful decision making and action taking in the digital environment. It allows optimising these processes to take actions both at the right time and at the right place. The main objective of this Bachelor...

E-MARKETING FRAMEWORK AMONG FARMER-TRADERS: AN APPLICATION OF EXPLORATORY FACTOR ANALYSIS

Noel V. Mausisa · Jay-ar Ahon · Joanna Mae E. Padua · Cherrelyn P. Campaña

Digital marketing, also known as e-marketing, has become a norm rather than a trend in the digital age, and it has revolutionized the way businesses operate worldwide, including in the agriculture industry. This study investigates the factors that contribute to the successful implementation of an e-marketing framework...

OPTIMALISASI DIGITAL MARKETING SEBAGAI SARANA PENGEMBANGAN UMKM DI DESA GONGSOL

Rizky Ramadhan · Rahimah Rahimah

Kegiatan pengabdian ini bertujuan untuk mengoptimalkan digital marketing sebagai sarana pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Gongsol, Kabupaten Karo, Sumatera Utara. Pelaku UMKM di desa ini umumnya masih menggunakan metode pemasaran tradisional yang terbatas, sehingga perlu pengenalan terhadap d...

Customer Satisfaction Factor in Digital Content Marketing: Isparta Province as an Example

Ahmet Andaç · Ferdi Akbıyık · Ahmet Karkar

All visual, written and auditory contents designed according to the benefit of the consumers enable consumers to build a link between brand and product and therefore informative content regarding brand, business, product and services about the brand and the businesses themselves through digital channels can be defined...