Buscador de Tesis y publicaciones académicas

Pelatihan Pembuatan Landing Page untuk Meningkatkan Efektivitas Pemasaran UMKM Balung Kuwuk Ngariyun di Desa Panunggalan

Erly Juliyani · Moh Sa'diyin · Ariel Rizal Mahendra · Ajek Ranudin Prayogi · y 2 más

The Practical Work Experience (KKN) in Panunggalan Village, Bojonegoro Regency, focuses on developing digital marketing skills for Micro, Small, and Medium Enterprises (MSMEs) under the theme of "Asset Based Community Development" (ABCD). The program aims to enhance the marketing effectiveness of MSMEs through training...

Blockchain como tecnología emergente en el marketing digital

Ortiz, Francisco

El artículo como tecnología emergente en el marketing digital" explora el impacto y las aplicaciones potenciales de la tecnología blockchain en el ámbito del marketing digital. Blockchain, conocido por su capacidad para proporcionar transacciones y transparentes, está emergiendo como una herramienta clave para resolver...

Tendencias de marketing digital para emprendedores sociales basados en plataformas digitales

Alfredo Guatemala Mariano · Germán Martínez Prats · Arturo Martínez de Escobar Fernández

El objetivo de esta investigación es determinar las tendencias en marketing digital que puedan aplicarse al emprendimiento social basado en plataformas digitales. Se aborda el uso de tecnologías como la inteligencia artificial, la realidad virtual y la realidad aumentada. Es un rango de posibilidades para emprender en...

Factors Affecting the Adoption of Digital Marketing in Non-Profit Organizations: An Empirical Study

Cheolho Yoon

The study aims to enhance the sustainability of non-profit organizations by analyzing factors contributing to the adoption of digital marketing by non-profit organizations. For this purpose, this study presented a research model on digital marketing adoption reflecting the characteristics of non-profit organizations ba...

Smart, sustainable, and green: the digital transformation of green-marketing

Sunil Kumar · Chetan Sharma · Manoj Kumar Mishra · Shamneesh Sharma · y 1 más

Abstract As Sustainability becomes a central aspect of consumer values and corporate responsibility, marketing has evolved to incorporate concepts such as “green,” “sustainable,” and “smart” marketing, which are now being increasingly facilitated and amplified by digital technologies. This research investigates the int...

Asia Heritage Pekanbaru Digital Marketing Communication Through Instagram

Pangestu, Diki · Moekahar, Fatmawati · Pratiwi, Yuly Rahmi

Tourism is one of the important sectors in the economic development of a region. In the digital era like today, social media has become an effective tool to promote tourism destinations. Instagram, as one of the most popular social media platforms, has great potential to become an effective tourism information media. T...

Digital transformation of marketing: fashion or organizational revolution?

Aimé, Isabelle · Berger-Remy, Fabienne · Laporte, Marie-Eve

A necessary and urgent digital transformation is a major challenge for companies today and the marketing function is amongst the most affected. This research studies whether the digital transformation of marketing is indeed the predicted organizational revolution. To address this question, an exploratory study was cond...

Managing B2C digital marketing communication

Zostautiene, Daiva · Susniene, Dalia · Dubraite Manaikaite, Justina · Konczos Szombathelyi, Márta

Purpose The aim of this paper is to improve the understanding of management of B2C digital marketing communication tools as a multifaceted phenomenon based on influences on customer behaviour in the modern marketplace. This study aims to develop a theoretical framework that integrates a selection of digital marketing t...

A Dynamic Process Model for Digital Transformation:

Yoshinori Fujikawa · Norio Imai · Kimihiko Kondo · Hanae Okawa · y 1 más

Yritys X:n digitaalisten markkinointikanavien kartoittaminen B2B kokousasiakkaille

Kytömäki, Salla

The purpose of this bachelor’s thesis was to examine the best digital marketing channels for the Company X’s B2B conference clients. The aim was to examine which channels are the best for marketing communi-cations with the business clients. The research was commissioned by the Company X which offers agro-tourism and re...