Buscador de Tesis y publicaciones académicas

Pengembangan Pasar Digital pada UMKM Desa Batu Kumbang

Lilik Widyawati · null Melati Rosanensi · null Hasbullah · null Tomi Tri Sujaka · y 1 más

This time the community service for Bumigora University lecturers was carried out in Batu Kumbung village, Lingsar sub-district, West Lombok Regency, in Batu Kumbung village there are several MSMEs engaged in the culinary field such as Clarias Food, Mangosteen Coffee, Ant Sugar, Dodol, Klepon and Fresh Fruit businesses...

Strategi Pemasaran dalam Penerapan Digital Marketing pada Kewirausahaan UMKM Kuliner: Studi Kasus pada “Bakso dan Mie Ayam Mami Inung” di Rajabasa, Bandar Lampung

Syahril Daud · Cindy Maxentia · Clarissa Chandra Paolo · Ferdinand Tanuhardja

Technological advances have brought significant changes in the business world, especially through digital marketing which provides great opportunities for UMKM to increase revenue and competitiveness. This research aims to analyze the digital marketing strategies implemented by UMKM “Bakso and Mie Ayam Mami Inung” in B...

Digital Marketing

Scott McCabe · Carol Zhang

Digital Marketing

Zanete Garanti

Digital marketing and ICTs

Alastair M. Morrison

The Influence of Digital Economic Literacy on Digital Marketing Competence for Women's Communities in Rural Areas

Purnomo Purnomo · Nani Sutarni · Lenny Nuraeni · Diemas Arya Komara · y 1 más

Background The digital divide persists in rural Indonesia, where many women entrepreneurs remain largely excluded from digital economic activities. This gap is particularly urgent because it restricts women-led MSMEs from competing effectively in an increasingly digital marketplace. Research Urgency Addressing this gap...

PENINGKATAN KEMAMPUAN DIGITAL MARKETING UNTUK PENGEMBANGAN KOMPETENSI ANGGOTA HASTANA DPW JAWA TENGAH BERBASIS TEKNOLOGI

Gita Aprinta E. B. · Errika Dwi S. W. · Retno Manuhoro Setyowati

<p>Hastana DPW Jawa Tengah selama ini memang telah menggunakan website dan sosial Instagram untuk memasarkan produk jasa penata pernikahan atau Wedding Organizer (WO). Meski demikian, strategi komunikasi pemasaran digitalnya masih sekedar menunggah konten di social media dan kurang mendapat respon dari masyarakat, Tuju...

Digital Content Marketing Strategy and Institutional Image of A Private Catholic Institution in the Philippines

Lacorte, Arianne · Quemuel, Xevious Pauliver

Digital content marketing can be a powerful tool for educational institutions to cultivate positive image. This study aims to investigate the correlation between a private Catholic school’s digital content marketing strategies and institutional image. Six attributes of digital content marketing which are information qu...

Model Peningkatan Kinerja UMKM melalui Inovasi Digital Marketing pada UMKM Kuliner di Kota Bandung Provinsi Jawa Barat

Rahmi, Palupi Permata · Hendar, Hendar

Penelitian ini mengungkap kontribusi utama berupa peran mediasi inovasi digital marketing dalam memperkuat pengaruh orientasi pelanggan dan orientasi pesaing terhadap kinerja UMKM kuliner di Kota Bandung. Dengan menggunakan explanatory research dan PLS-SEM pada 100 pelaku UMKM Kuliner. Hasil temuan menunjukkan bahwa or...

Utilizing Artificial Intelligence in Digital Marketing: Opportunities and Challenges for Marketers

Blerta Haliti · Shpresa Mehmeti Bajrami

The study investigates the evolving relationship between marketing and artificial intelligence (AI) in the digital age, examining how marketers' roles are changing and the profound impact of AI on marketing practices. Through a comprehensive analysis of marketing trends, this research highlights the increasing influenc...