Buscador de Tesis y publicaciones académicas

PENINGKATAN PENDAPATAN MELALUI PELATIHAN DAN PENGEMBANGAN DIGITAL MARKETING KELOMPOK WANITA PENGRAJIN BATIK

Nur Ika Effendi · Vivi Yosefri Yanti · Risti Afriyani Afriyani · Risni Nelvia

Abstrak: Dampak positif teknologi seperti perubahan tren pemasaran dari konvensional menjadi digital, menyebabkan pelaku usaha UMKM harus mampu memanfaatkan digital marketing dengan bantuan media sosial (Facebook, Instagram) sebagai sarana promosinya. Kelompok wanita pengrajin batik desa Purwo Bakti juga memiliki harap...

Opportunities in Digital Marketing in the New Era

Kadam Savita Prabhakar

Digital marketing has revolutionized the way businesses interact with consumers, providing innovative strategies to engage audiences, enhance brand visibility, and drive revenue. With the rise of artificial intelligence (AI), big data analytics, social media, search engine optimization (SEO), and immersive technologies...

Chapter 18: Marketing Automation and Workflow Optimization

Autoría no especificada

Pelatihan Penggunaan Media Sosial Pada UMKM Nila Banjar Indah

null Mailita · null Idiannor Mahyudin · null Emmy Sri Mahreda · null Emmy Lilimantik · y 3 más

The Nila Banjar Indah MSME has so far relied solely on conventional marketing, such as bazaars run by relevant agencies, to market its products, even though several of its competitors have embraced digital marketing. To compete, this MSME needs to develop digital marketing efforts, particularly on social media. Digital...

Digital Marketing Adoption Among Small Businesses: A Case Study of Stamford University Graduates

null Tutut Ruwaidah, Ari Trisna Winata, M. Zaidi Abdad

The swift development of digital technologies has transformed marketing practices worldwide, prompting small businesses to increasingly utilize digital platforms to strengthen their market presence, improve customer interaction, and enhance operational efficiency. This study explores the level and characteristics of di...

Digital Marketing Strategies for Sustainable Tourism Growth: A Study of Palghar District

Khan, Firozkhan K.

Abstract Tourism is an important contributor to economic development, employment generation, and regional growth. Palghar District, with its scenic beaches, tribal heritage, cultural attractions, and natural landscapes, possesses significant tourism potential. However, many tourist destinations in the district remain u...

The Effect of Digital Marketing and Brand Image on Customer Trust and Its Implication for Customer Loyalty in the E-Commerce Industry

Sri Rezeki · Petrus Loo · Desma Erica Maryati Manik · Elisabeth Nainggolan · y 1 más

The rapid growth of e-commerce has intensified competition among digital businesses, making customer trust and loyalty critical determinants of long-term sustainability. In this context, digital marketing activities and brand image play an increasingly important role in shaping customers’ perceptions and behavioral int...

DIGITAL MARKETING STRATEGIES FOR CUSTOMER RETENTION IN A COMPETITIVE MARKET AT AIRTEL

null Dr G C VENKATAIAH · null KURUBA KARTHIK

The purpose of this papet is to look at digital marketing methods that increase consumer engagement and loyalty. Airtel may use data analytics to tailor marketing campaigns to its clients' tastes. We assess the effectiveness of focused email marketing, loyalty programs, and social media efforts in building long-lasting...

Inbound Marketing: A Transformation in Customer Attraction in the Digital Age

Mohamadreza Namazi

In the modern digital age, inbound marketing has emerged as one of the most prominent marketing approaches, focusing on naturally and non-intrusively attracting target audiences. This strategy utilizes tools such as valuable content creation, SEO, social media marketing, and email campaigns to establish effective and l...

The internet and the Growth of Digital Marketing

Autoría no especificada