Buscador de Tesis y publicaciones académicas

LITERASI PENTINGNYA KETERAMPILAN SOFFSKILL BAGI SISWA DALAM MENGAHADAPI ERA 5.0 PADA SISWA SMA YLPI PEKANBARU

Gilang Nugroho · Armis Armis · Embun Wafi Zakiah

Persiapan sumber daya manusia untuk mengahadapi era digital dinilai sangat penting, karena pada saat sekarang peran manusia mulai digantikan oleh mesin dan manusia diminta harus memiliki soft skill yang berhubungan dengan era digital. Digital Marketing merupakan salah satu media yang saat ini sedang banyak diminati ole...

The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable

null Ivonne Angelic Umboh · null Genesa Pinero Paragados

This study investigates the impact of digital Customer Relationship Management (digital CRM ) on the destination marketing performance of Manado, Indonesia, with a focus on the mediating role of the informed tourist. In the context of digital advancements, digital CRM represents an opportunity for Manado to enhance rel...

PERAN MINAT BELI DALAM MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN KETERSEDIAAN METODE PEMBAYARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA PONTIANAK

Nurmalasari Nurmalasari · Latifah Latifah

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan ketersediaan metode pembayaran digital terhadap keputusan pembelian produk UMKM di Kota Pontianak, dengan minat beli sebagai variabel mediasi. Penelitian kuantitatif ini menggunakan metode Structural Equation Modeling (SEM) dengan sampel 15...

Building Brand Loyalty in a Digital Age: Strategies and Challenges for Modern Marketers of Small – Medium Enterprises (SME)

Grishma Jung Karki

The study examines how small and medium enterprises (SMEs) in Nepal, particularly within the Kathmandu Valley, cultivate customer loyalty in today’s digital environment. Utilizing a mixed-methods approach and responses from 202 participants, the research investigates the influence of social media engagement, personaliz...

Digital Marketing Companies in the Age of AI

Seo, Sanbrains

Introduction to AI in Digital Marketing Digital marketing is evolving rapidly, and artificial intelligence (AI) is transforming how businesses connect with their audiences. Today, digital marketing companies in Hyderabad are adopting AI-driven strategies to stay competitive in a fast-changing market. Traditional market...

SUSTAINABLE BANKING IN THE DIGITAL AGE: LEVERAGING FINTECH AND DIGITAL MARKETING FOR TRANSFORMATIVE GROWTH

Sowmya N · null K Nirmala

The digital transformation of banking is reshaping sustainability through the convergence of technological innovation and digital marketing alliance. This paper conceptualizes sustainable banking as an integration of economic viability, social responsibility, and environmental stewardship made attainable by technology...

How Digital Marketing Affiliates the Digital Stores: A Deep Dive into Shopify, Amazon, Walmart, and Other E-Commerce Giants

null Rezwanul Islam Rezvi · null Kazi Obaidur Rahman · null Md Asif Hasan · null Farhan Nasrullah · y 3 más

Today’s business world is heading towards digital platforms aiming to reach more customers by performing sentiment analysis and recommending related products considering customers’ choice and preferences to enhance sales revenue and maximize profitability. Digital marketing plays a crucial role in this transformation b...

ORIENTASI TEKNOLOGI MELALUI PEMAHAMAN DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN PETANI MILENIAL DI KECAMATAN SEBATIK KABUPATEN NUNUKAN PROVINSI KALIMANTAN UTARA

Rusdy Setiawan · Etty Wahyuni · Irawati HM · Yusrie Yusrie

Agriculture in Indonesia in 2020-2024 is focused on realizing advanced, independent, and modern agriculture, with one of the main targets being the growth of 2.5 million millennial entrepreneurs by 2024. In North Kalimantan, millennial farmers have a strategic role in achieving food sovereignty, but many of them have n...

The Role Of Artificial Intelligence - Ai In Tokopedia's Digital Marketing System Towards 2030

Muh. Darwiwing · Mela Suryanengsih

. The development of digital technology towards 2030 positions Artificial Intelligence as a core element in building a more effective, measurable, and adaptive digital marketing system. Although various studies have discussed the application of AI in e-commerce, comprehensive studies focusing on the integration of AI i...

Marketing Communications in a Digital World

Julia Wolny