Buscador de Tesis y publicaciones académicas

Digital Marketing Impact on Rural Destinations Promotion : A conceptual model proposal

Rodrigues, Sónia · Correia, Ricardo · Martins, José

The need to implement a new development dynamic in rural regions has been one of the concerns of the rural tourism sector, which is currently starting its digital transformation process and the adoption of digital technologies and tools. In the light of literature, one of the tools with the greatest promotion potential...

From 360° communication to integrated marketing communication

Autoría no especificada

Du E-Marketing au Marketing Digital

Jean-François Lemoine

Digital Marketing Training Course with Practical Learning | AIInfox Tech

aiinfoxtech

Looking to build a successful career in online marketing? Join AIInfox Tech's Digital Marketing Training Program and gain hands-on experience in SEO, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, and Web Analytics. Our industry-focused training includes practical projects, expert guidance, and...

Voice Marketing

Alice Zoghaib

Digital marketing tools and digital transformation capability as a factor in enhancing business performance in China and Kazakhstan

Gao, Shengnan

In unstable economic environments, digital transformation has become a critical factor in business sustainability, particularly in countries with emerging digital infrastructure. However, the practical implementation of digital marketing tools still faces numerous challenges, necessitating a comprehensive analysis of t...

Mengasah Ilmu Digital Marketing Lewat Program Studi Independen MSIB Batch 6 di NF Academy

null Safina Nur Tyas Utami

In today's technological developments, changes towards digital in the industrial sector require us to always be adaptive to change. The reason is that the current marketing is digital-based marketing or what is usually called digital marketing. For this reason, the Ministry of Education, Culture, Research and Technolog...

Digital Marketing: Examining Students’ Purchase Decision-Making in Private Universities

Rizki Almauli. · Renny Yuliviona · Popi Fauziati

This study is to assess students’ decision in the selection of private universities in Padang City, West Sumatra Province. Specifically, this research investigates the predictors of the purchase decisions of students, the independent variable being digital marketing (X1), the mediating variable being brand trust, and p...

PENGARUH INNOVATION CAPABILITY TERHADAP KINERJA INDIVIDU YANG DIMEDIASI OLEH DIGITAL MARKETING PADA UD. BUMBU MASAK MACHMUDAH (BMM)

Wahyu Eko Pujianto · Cindy Choridatul Muawanah

Abstrak: Tujuan penelitian guna mengetahui adanya.pengaruh.innovation capability dan.digital.marketing.terhadap.kinerja individu pada UD. Bumbu Masak Machmudah (BMM), Tanggulangin. Oleh sebab itu, jenis analisis menggunakan analisis deskriptif dengan pendekatan kuantitatif. Populasi.yang digunakan.ialah karyawan di UD....

PENDAMPINGAN DIGITAL MARKETING PADA UMKM PKK KARANGPLOSO VIEW-NGENEP (PROGRAM BEMO “Belajar Marketing Online”)

Mudrifah Mudrifah · Risky Angga Pramuja

Pandemi covid menyebabkan masyarakat membuat inovasi untuk bertahan dalam dunia usaha, khusunya UMKM. Para pelaku usaha dituntut untuk melek teknologi untuk tingkat pemasaran yang lebih luas. Namun, pada desa karangploso masih banyak masyarakat yang belum menggunakan teknologi sebagai sarana pemasaran dan penjualan. Pe...