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126.546 resultados para «marketing digital»

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Artículo 2021 Acceso abierto Revisado por pares 3 citas

The role and path of digital marketing in tourist souvenir brands

Shiqun Yuan · Chengjun Zhou · Yu Zhang

The extensive and in-depth application of digital technology has led to the transformation of marketing methods. This article analyzes the role and path of digital marketing in tourist souvenir brands through case studies, expert interviews and literature studies. The findings suggest that the rational use of digital t...

Environmental sciences economics and business social sciences GE1-350
  • EDP Sciences
  • DOI: 10.1051/e3sconf/202125103044
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Artículo 2019 Acceso abierto Revisado por pares

Pelatihan Kewirausahaan Pembuatan dan Promosi Digital Marketing Batik Jenggolo

Jajuk Herawati · Lusia Tria Hatmanti Hutami · Pristin Prima Sari

Community service activity is related to Training of Entrepreneurship Making and Promotion Digital Marketing Batik To Women Fostering Family Welfare (PKK). The purpose of this activity is to introduce entrepreneurship and digital marketing of handmade batik to the women PKK Pandeyan Numbers. In addition, PKK women can...

5. Gender equality economics and business social sciences 8. Economic growth
  • Universitas Sarjanawiyata Tamansiswa
  • DOI: 10.30738/ad.v2i1.2517
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

PENGARUH DIGITAL MARKETING, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN DI MASA PANDEMI

Desie - Wijayanti · Suyanto Suyanto · Sukesi Sukesi

This study to determine the effect of digital marketing, service quality, products on purchasing decisions through consumer satisfaction as an Intervening Variable at PT Unionfam Azaria Berjaya during the Covid 19 Pandemic, totaling 253 respondents. The analytical tool used in this study is SEM AMOS 23. The results of...

HF5001-6182 economics and business social sciences HG1-9999
  • Universitas Udayana
  • DOI: 10.24843/ejmunud.2023.v12.i02.p01
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Artículo 2023 Acceso abierto Revisado por pares

Influence of Digital Marketing, Product Quality, and Price on Purchasing Decisions (UMKM Pawon Seafood Mojokerto)

Muchlis Dzul Machdani · Kumara Adji Kusuma

This study aims to determine the effect of consumer purchasing decisions on UMKM Pawon Seafood Mojokerto products through digital marketing, product quality and price. Research using quantitative methods. Sampling in this study used a purposive sampling method with a total sample of 96 respondents. This study uses data...

Product Quality Digital Marketing Price
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/ups.3050
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Artículo 2026 Revisado por pares

IMPLEMENTATION OF DIGITAL MARKETING TECHNOLOGIES IN THE HOTEL INDUSTRY AND EVALUATION OF THEIR EFFECTIVENESS USING FINANCIAL INSTRUMENTS IN THE CONTEXT OF THE OVERALL COMPETITIVENESS OF ENTERPRISES

Autoría no especificada

This article explores the modern role of budgeting in optimizing marketing expenditures, streamlining and maximizing profits from implementation of marketing tools, and ensuring overall operational efficiency for a hotel company. It proposes transferring the budgeting process to a digital platform in the form of the Fi...

  • Institute of Commodity Logistic Research and...
  • DOI: 10.56584/1560-8816-2026-3-124-128
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Artículo 2023 Acceso abierto Revisado por pares

Impact of Innovation on Adoption of Block Chain Technology with the Moderating Role of Digital Marketing

Uroosa Falak · Adeel Raima · Muhammad Bilal

Purpose: This research aims to examine the impact of innovation on blockchain technology adoption within the context of digital marketing.
 Methodology: A combined qualitative and quantitative approach is employed, with a focus on case studies that use blockchain technology as a lens to assess the influence of inn...

economics and business social sciences
  • CARI Journals Limited
  • DOI: 10.47941/jbsm.1502
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Artículo 2024 Acceso abierto Revisado por pares

The Role of NFTs in Digital Marketing: How Blockchain is Changing Content Monetization in Iringa Municipal

Lusekelo Kibona

This study explored the role of NFTs (Non-Fungible Tokens) in digital marketing and content monetization within Iringa Municipal, Tanzania. It assessed the level of awareness and understanding of NFTs among local businesses and individuals, explored the potential applications of NFTs in digital marketing, and evaluated...

  • Health, Utan Kayu Publishing
  • DOI: 10.47679/ijasca.v4i2.108
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Artículo 2025 Acceso abierto Revisado por pares

PENGARUH DIGITAL MARKETING DAN PEROLEHAN INVESTOR BARU (LENDER) (STUDI KASUS PADA PT. ALAMI FINTEK SHARIA)

Amri Marihot Jati · Nova Novita

This purpose of this research is to examine the impact of digital marketing costs, namely Search Engine Marketing (BSEM) and Social Media Marketing (BSMM) costs on the acquisition of New Investors (Lenders) and Revenue then analyze the effectiveness of digital marketing activities at PT. ALAMI Fintek Sharia for the 202...

economics and business social sciences
  • STIE Indonesia Banking School
  • DOI: 10.35384/jamie.v3i2.972
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Artículo 2025 Acceso abierto Revisado por pares

The Fantastic Four Ps of Islamic Digital Marketing in Boosting the Asnaf Economy

Muhammad Nurfiqri Mohd Hajar · Razinda Tasnim Abdul Rahim · Izwan Nurli Mat Bistaman

In Perlis, initiatives to support asnafpreneurs lead to empowering these individuals through entrepreneurship, fostering self-reliance and economic growth. Programs may include training, micro-financing, and resources to help asnafpreneurs start and sustain their businesses. On the other hand, digital marketing encompa...

economics and business social sciences
  • AMH International Conferences and Seminars Or...
  • DOI: 10.22610/imbr.v17i1(i)s.4445
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Artículo 2024 Acceso abierto Revisado por pares

Peran Penggunaan Digital Marketing Bagi Karyawan Di PT Pupuk Sriwidjaja Palembang

Hani Oktarina · Dewi Sartika

Promotion is one of the methods that must be carried out by PT Pusri in product marketing activities. With promotions, PT Pusri can convey information regarding quality, price, brand and other information. Promotions can also be carried out to persuade, invite and convince consumers to want to buy the products offered....

economics and business social sciences
  • Universitas Dharma Andalas
  • DOI: 10.47233/jebs.v4i1.1479
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