Buscador de Tesis y publicaciones académicas

Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy

Yubin Xie · Ronggang Zhou · Xiaorui Wang · Bei-ping Tang

Integrated Marketing Management Strategies in the Digital Age: Comprehensive Analysis and Case Studies

Musaiyadi Musaiyadi · Helmi Agus Salim · Febrina Gerhani

This article examines the development and implementation of integrated marketing management strategies in the context of the digital age. Through a comprehensive analysis of current literature and case studies from various industries, this research aims to provide an in-depth understanding of how companies can optimize...

Innovation Digital Marketing In Increase Interest Buy Martabak Terang Bulan Arum Consumer

Vira Septria · Salsalliah Albant Triswandi · Muthia Naila Nasution · Yayuk Yuliana

This study aims to analyze the impact of digital marketing innovation on increasing consumer purchasing interest in Martabak Terang Bulan Arum products. In the digital era, the use of technology-based marketing strategies is one of the keys to winning competition in the culinary market. The research method used is a qu...

Digital marketing factors influencing Generation Z’s purchase intention in the restaurant sector: a systematic review

Iris Leandra Alfonso-Sanjul · Elizabeth Acosta-Gonzaga

This article addresses the need to understand how digital marketing influences the purchasing intentions of Generation Z, a key demographic for the restaurant industry due to its strong digital presence. While studies on digital marketing exist, few focus specifically on this generation within the restaurant sector. Th...

Analysis of New Terms in Digital Marketing Innovation Research Themes: Bibliometric Analysis

null Muhammad Rosyihuddin · null Sudarmiatin

The science of studying digital marketing innovation has developed rapidly in the last decade. So, it is necessary to have an in-depth study to find space by further researchers as a form of novelty. This study analyzes the Google Scholar database (last 5 years) through rigorous data selection stages. research analysis...

Differentiation Strategy and Digital Marketing for Revitalizing Traditional Retail Stores

Fauzan Daffa · Mochammad Mukti Ali · Nunung Ayu Sofiati · Ade Salman Alfarisi · y 2 más

This research examines the application of product differentiation and effective digital marketing strategies for revitalizing traditional retail stores, using Kios Maju Berkah as a case study. In an era of increasingly intense competition between traditional retail, modern retail, and e-commerce, traditional stores fac...

PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI OLEH WORD OF MOUTH PADA PRODUK SKINCARE NEWFIVEZ

Desri komala sari Idiljan · Ira Nuriya Santi · Zakiyah Zahara · Rachman Tambaru

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing terhadap keputusan pembelian produk skincare Newfivez di Kota Palu yang dimediasi oleh Word of Mouth. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 konsumen Newfivez. Analisis data dilak...

Pengaruh Digital Marketing Dan Brand Image Terhadap Minat Mahasiswa Memilih Politeknik AKBARA Surakarta

Tri Wuryanto · Agus Setyo Utomo · Luthfi Hamdani

Penelitian ini bertujuan untuk menganalisis Pengaruh Digital Marketingdan Brand ImageMinat Mahasiswa Memilih Politeknik Akbara Surakarta baik secara parsial maupun simultan. Penelitian dilakukan terhadap mahasiswa baru Tahun Akademik 2023/2024 sebanyak 56 (limapuluh enam) mahasiswa. Penelitian ini menggunakan pendekata...

Go Digital or Go Extinct? Transformasi Digital: Peran Adopsi Teknologi Produksi, Digital Marketing Terhadap Keberlanjutan Usaha melalui Inovasi Produk

Sari Budiarti · Dyah Ayu Sukma Wardani

Perubahan lingkungan bisnis yang semakin terdigitalisasi menuntut pelaku UMKM, termasuk industri tahu, untuk melakukan transformasi digital agar dapat mempertahankan keberlanjutan usahanya. Penelitian ini bertujuan untuk menganalisis pengaruh adopsi teknologi produksi dan digital marketing terhadap keberlanjutan usaha...

The Role of Digital Marketing in Improving Company Financial Performance

null Yendra

This study investigates the role of digital marketing strategies in enhancing a company's financial performance through a systematic literature review. It focuses on the impact of Search Engine Optimization (SEO), content marketing, and the integration of multiple digital marketing channels, as well as the influence of...