Buscador de Tesis y publicaciones académicas

Application of artificial intelligence in digital marketing

Ihor V. Ponomarenko · Volodymyr M. Pavlenko · Oksana B. Morhulets · Dmytro V. Ponomarenko · y 1 más

Identification of the main directions of using artificial intelligence to optimize the marketing strategies of companies in the digital environment is important in the conditions of intensifying competition on the Internet. Artificial intelligence is considered as a tool for qualitative transformations in the use of di...

Digital Marketing Sebagai Sarana Inovasi Dan Adaptasi Di Tengah Globalisasi

Ahmad Syukri · Putri Septya Sapitri · Anisa Larasati · Rechal Bilhaqi

Digital marketing telah menjadi salah satu alat penting dalam strategi bisnis untuk berinovasi dan beradaptasi di tengah globalisasi yang semakin pesat. Penelitian ini bertujuan untuk menganalisis peran digital marketing sebagai sarana untuk menciptakan inovasi dan adaptasi bagi perusahaan dalam menghadapi tantangan gl...

Utilisation of Technology Media for Effective Management of Prospective Workforce in Enhancing Digital Marketing Skills

Muhammad Syahrul Ramadhan · null Wulan Purnamasari · null Wahyudi

As digital technology continues to evolve, digital marketing skills are becoming a very important skill for prospective workers. Managing and developing these skills requires an efficient and effective approach, one of which is through the utilisation of technological media. This research aims to analyse the use of tec...

THE INFLUENCE OF DIGITAL MARKETING ON VISITING DECISIONS AND VISITOR SATISFACTION AS A MEDIATING VARIABLE AT TAMAN MINI INDONESIA INDAH, JAKARTA, INDONESIA

Florensia Herienda · Robiatul Adawiyah · Haryo Wicaksono · Pricilia Johani Sakti · y 1 más

Digital marketing has become essential in the tourism industry, including attracting visitors to tourist destinations such as Taman Mini Indonesia Indah. This study aims to analyze the effect of digital marketing on the decision to visit Taman Mini Indonesia Indah, with visitor satisfaction as a mediating variable. The...

Green Travel in the Digital Era: Contributions of Digital Marketing to Sustainable Tourism

Natalia Przybylska

Abstract Digital marketing has emerged as a crucial driver for sustainable tourism development, with research highlighting its potential to influence consumer behaviour and promote eco-responsible practices. This study explores how digital marketing tools, including social media and content marketing, can support susta...

The Role of Artificial Intelligence in Digital Marketing Innovation for Forecasting New Student Admissions

Muhammad Farid Fathul Huda Pradhana · Rita Ambarwati Sukmono

This article discusses the development of Artificial Intelligence (AI) technology in the industrial era 4.0 and its role in digital marketing and forecasting. This study aims to forecast the number of new students before and after the COVID-19 period using the Artificial Neural Network (ANN) method and explore the role...

Pengaruh Digital Marketing Terhadap Peningkatan Penjualan UMKM di Era Digital

Septiannisa Paramita · Nurjannah Nurjannah · Hikmayani Subur

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap peningkatan penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan menelaah berbagai penelitian relevan yang diperoleh dari database ilmiah seperti Google Sch...

Analisis Penerapan Strategi Digital Marketing di Era 4.0 Dalam Upaya meningkatkan Jumlah Pengunjung Di Hotel Mega Nasional Kota Gunungsitoli

Sineri Gulo · Eduar Baene · Suka'aro Waruwu · Otanius Laia

Penelitian ini bertujuan untuk menganalisis penerapan strategi digital marketing di era 4.0 dalam upaya meningkatkan jumlah pengunjung di Hotel Mega Nasional Kota Gunungsitoli. Era 4.0 ditandai dengan perkembangan teknologi digital yang pesat, sehingga perusahaan di berbagai sektor, termasuk industri perhotelan, harus...

Digital-based Marketing and Business Strategy

Sausan fakhirah

<div> Background </div> <div> Digital marketing strategies play a crucial role in shaping entrepreneurial success in the dynamic landscape of the digital age. This study uses bibliometric analysis to systematically explore and synthesize the existing literature on digital marketing strategies and entrepreneurial succes...

Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite

PURCAREA, Theodor Valentin