Buscador de Tesis y publicaciones académicas

The Role of Digital Marketing in Enhancing Market Reach and Customer Engagement in Nepalese Enterprises

Shankar Nath Adhikari · Nasiruddin Molla

This study investigates the impact of digital marketing on customer engagement and market reach among enterprises in Kathmandu, Nepal. Conducted from January to March 2023, the research employed a mixed-method approach, utilizing a structured questionnaire including Likert scale distributed through convenience sampling...

The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia

Mas Intan Purba · Demak Claudia Yosephine Simanjutak · Yois Nelsari Malau · Walmi Sholihat · y 1 más

The purpose of this study is to analyze the effects of digital marketing (DM), e-commerce (EC), business sustainability (BS) and financial performance (FP) of Micro, Small and Medium Enterprises (MSMEs) during Pandemic Covid19 in Indonesia. The relationships between digital marketing and business sustainability, e-comm...

Analisis Pemasaran Dalam Era Digital : Tantangan Dan Peluang

null Allya Ega Annisa Hutauruk · null Selvia Santa Maria Siallagan · null Lidya Mutiara Hutasoit · null Aurora Elise Putriku · y 1 más

Marketing in the digital era has presented new challenges and opportunities for marketing practitioners. These challenges include managing complex consumer data, increasingly fierce competition in the digital realm, and rapid changes in consumer behavior. However, amidst these challenges there are also opportunities to...

Discussion of the Findings and Supportive Evidence

Autoría no especificada

The preceding literature review and empirical analyses provide a comprehensive foundation for understanding how digital marketing strategies are evolving in a complex global environment. This section synthesizes the key findings of the research, highlights the evidence supporting these conclusions, and contextualizes t...

PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN

Arti Sukmalengkawati · Penny Az-Zahra

ondisi teknologi yang semakin berkembang menimbulkan hal-hal baru terjadi dalam kehidupan sehari-hari, sesuatu yang biasanya tidak ada menjadi ada dan digandrungi oleh banyak orang salah satunya internet Pada kegiatan bisnis kecil hingga besarpun saat ini banyak memanfaatkan perkembangan teknologi digital yang berbasis...

Strategi Pemasaran Digital untuk Meningkatkan Brand Awareness di Era E-Commerce

null Muhammad Rifaldi · null Sri Hartati · null Muhammad Alfin Vajriansyah

This research explores digital marketing strategies aimed at enhancing brand awareness in the e-commerce era. With the significant shift towards online shopping, brand awareness has become a critical component for businesses. The study utilizes qualitative methods to gather insights on user experiences and perceptions...

The Impact of Digital Marketing Communication on Consumer Purchase Decision Among Youths in Cameroon

Darcy Awah Achunguh

Digital marketing has become one of the most commonly used phrases these days. Although it's easily used in a sentence, quite often, it is not defined accurately. For some, it's a synonym for "Internet Marketing," while others describe it as marketing using electronic devices. Business conditions have changed due to th...

why chose a digital marketing institue in hyderabad for nidm

Singhvi, Jinender

Choosing a digital marketing institute in Hyderabad like NIDM is a great decision because the city is a fast-growing hub for IT and startups, offering strong career opportunities in the digital field. Hyderabad provides a dynamic environment where businesses активно use digital marketing, helping students gain real ind...

Digital marketing in academic libraries: a systematic literature review using PRISMA method

Muvhulawa Matumba · Mogiveny Rajkoomar · Malefetjane Phineas Phaladi

Purpose As a result of the continuous growth of digital movement across the world, libraries in academic institutions continue to adopt digital marketing to enhance user engagement, increase visibility and align their services with institutional goals and objectives (Gamit et al., 2021; Isiaka et al., 2024). However, d...

Navigating the Digital Landscape: Enhancing Service Discovery and Portability in Digital Marketing Strategies

Shaxnoza Djasurovna Ergashxodjayeva · Maksud Obitovich Kurolov · Axmedov Ikrom Akramovich