Buscador de Tesis y publicaciones académicas

Study on the Innovative Application of Chat GPT in Digital Marketing

GUO NYUHUAN

Abstract: This study systematically explores the application of Chat GPT in the field of digital marketing, with a particular focus on its innovative impact on text processing capabilities. The study analyzes the use of Chat GPT in various aspects such as Search Engine Optimization (SEO) ad copywriting, marketing copy...

Pemberdayaan Masyarakat Desa Melalui Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Digital Dalam Peningkatan Penjualan Minyak Sereh

Tri Ginanjar Laksana · Ariel Maulana Wibowo · Imam Aji Pranoto

Digital Social Media Marketing (DSMM) or as it is known today, how to utilize social media networks in the form of digital marketing that uses social media platforms and social networking websites with the aim of increasing and gaining marketing and promoting an organization's products and services through paid or unpa...

The evolution of marketing research in the context of digital transformation of society

Tetiana Diadyk · Tetiana Dronova · Oleh Burdyak · Vitalii Nestor · y 1 más

Marketing research’s relevance in digital transformation is paramount for ensuring business process efficiency. The article aims to analyse the impact of new digital tools on marketing research, identify the main advantages of these methods, and develop recommendations for their optimisation. The methodology involves a...

Digital Marketing Strategy, Marketing Communication, and Service Quality: Their Impact on Wardah Cosmetics Consumer Satisfaction in The Age Range of 18-40 Years

Lita Arfah

The aim of this study is to see how the satisfaction of Wardah cosmetics customers in Pekanbaru, who are between the ages of 18 and 40, is influenced by digital marketing strategies, marketing communications, and quality of service. Using the purposive sampling method, 238 people who used Wardah products and had access...

Utilization of Digital Marketing as a Marketing Media for Ulos Weaving in East Sigaol Village: Pemanfaatan Digital Marketing sebagai Media Pemasaran Tenun Ulos di Desa Sigaol Timur

Naibaho, Krismanto Erick Tobush

East Sigaol Village is one of many villages that produce Ulos Weaving in Toba Regency which still carries out product marketing activities using a traditional system, this is still done not because the ulos weaving actors reject Digital Marketign but do not understand in utilizing and maximizing the use of Digital Mark...

Digitālā mārketinga iespēju izmantošana uzņēmumā SIA AutoKompleks

Rainers Zimins

Author of the work: Rainers Zimins. Theme of the work: Use of digital marketing activities in a specific company. Type of work: Bachelor's thesis. Study program: International Marketing and Advertising. Scientific supervisor: Romāns Putāns The bachelor's thesis analyzes the essence of digital marketing, activities and...

The Correlation between Marketing Factors and the Marketing Effectiveness of Student Products

Igods Gabryaldo · Pipi Diansari · Ariella Ramadhani Putri · Andi Imelda · y 2 más

Marketing is one of the main pillars in the business world that determines the success of a product or service in the market. This study aims to analyze the relationship between marketing frequency, understanding of marketing concepts, implementation of marketing strategies, and digital marketing knowledge with the mar...

Analisis Digital Marketing Dan Reference Group Terhadap Peningkatan Jumlah Pelanggan Jasa Fotografi (Studi Kasus Pada Noic Studio Kediri)

Sumarji Sumarji · Eka Askafi · Mukhamad Rinda Rifa'i

Marketing includes all activities of the company in adapting to its environment creatively and profitably. Because success in competition will be achieved if the company can create and retain its customers. This has triggered the shift of Noic Studio's marketing strategy from offline marketing to a Digital Marketing st...

Alcohol Marketing in the Era of Digital Media Platforms

Carah, Nicholas · Brodmerkel, Sven

Digital media platforms like Facebook and Instagram play a significant role in the marketing of alcohol, connecting producers and consumers in novel ways. Alcohol marketers have proven to be innovative experimenters with the participatory and data processing power of these platforms. The aim of this article is (a) to s...

Digital Entrepreneurship and Digital Marketing

Autoría no especificada