Buscador de Tesis y publicaciones académicas

Do Digital Marketing Strategies Influence Pharmaceutical Buying Behaviour? An Empirical Study from a Tier-2 Indian City

Preeti Yadav · Dr. Yasir Arafat Elahi · Amit Kumar Goel

Digital marketing has become a central component of pharmaceutical promotion, yet there is limited empirical evidence from tier-2 Indian cities on whether such strategies actually influence buying behavior. This study examines the impact of e-marketing strategies on pharmaceutical decision-making among four key stakeho...

Creative Economy-Based Marketing Innovation Strategy to Increase the Competitiveness of Women's MSMEs

Ni Made Suci · Made Putri Ariasih · Made Amanda Dewanti · Rahutama Atidira · y 1 más

This study explores the implementation of marketing innovation strategies based on the creative economy to enhance the competitiveness of women-led micro, small, and medium enterprises (MSMEs) in Bali, Indonesia. Focusing on traditional culinary businesses, the research highlights the challenges these entrepreneurs fac...

Influencer Marketing in Digital Era: Does It Really Works?

Daniel Hermawan

The increasing number of social media users creates new opportunities in the marketing world. Marketing, which initially focused on the product (product-oriented), now has to be transformed into consumer-oriented marketing with many information channels owned by consumers. Consumers are becoming more critical of the pr...

IMPLUWENSYA NG PAGGAMIT NG DIGITAL MARKETING AT UGALI NG MGA ESTUDYANTE NG MARKETING MANAGEMENT BILANG CONSUMER SA EULOGIO 'AMANG' RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY - MANILA

Lauzon, Jhoana Grace · Bayani, Princess Mae · Calingo, Kristina · Crisol, Christopher Din · y 4 más

Abstrak Sinuri ng pag-aaral na ito ang impluwensya ng digital marketing sa pag-uugali ng mga estudyante ng Marketing Management sa Eulogio ‘Amang’ Rodriguez Institute of Science and Technology. Ang pananaliksik ay gumamit ng disenyong kwantitatibo-deskriptibo kung saan sinuri ang mga datos na mula sa 10 business owners...

Marketing digital en la actualidad.

Suarez Camacho, Erika Vanessa · Beltrán González, Rosario Elena

Abstract In this work we will talk about digital marketing, its constant evolution and the various functions and applications that it has in today's world. There will be a slight introduction in traditional marketing until its last and very varied use in digital media, where we will focus mostly. With regard to digital...

Marketing Digital : Fundamentos del Marketing Digital

Romero Victor, Cristina Lidieth

Actualmente consumidores y usuarios han cambiado por completo sus formas de relacionarse con las empresas u organizaciones, por consiguiente, resulta lógico que también ellas deban adaptarse a esos cambios para poder satisfacer las necesidades de sus clientes, y de sus clientes potenciales. La naturaleza del marketing...

Chapter 20: AI in Multichannel and Omnichannel Marketing

Autoría no especificada

Digital Marketing Strategies

Christian Maurer

Determinants of Adoption of Digital Marketing among Selected Small and Medium Scale Enterprises in Lagos State, Nigeria

Adeyemi Adepoju · Christiana Adeniyi · Roseline Kolawole · Hameed Adebambo

The benefits of the adoption of digital marketing cannot be over-emphasized in the context of developed countries. This is however not the case in developing country context which is characterized with numerous challenges. Such challenges are well stated in the framework of technology, organization and environment (TOE...

Identification of Digital Marketing in Increasing Tourist Visits to Tembok Village, Buleleng

Trianasari Trianasari · Ni Made Ary Widiastini · Putu Saputra

This study aims to identify digital marketing in an effort to increase tourist visits to Tembok Tourism Village, Buleleng, using qualitative descriptive methods and a case study approach. Data were collected through observation, interviews with tourism village managers, and analysis of documentation related to the digi...