Buscador de Tesis y publicaciones académicas

Penguatan Strategi Pemasaran Digital untuk Meningkatkan Daya Saing UMKM

null Siti Marwati · null Ulul Absor · null Desy Maola Ayu Saputri · null Ilham Akbar Ashari · y 6 más

The development of information and communication technology has driven a shift in marketing patterns from conventional methods to digital-based marketing. However, many Micro,Small, and Medium Enterprises (MSMEs) have not yet optimally utilized digital media as a means of promotion and business development. This commun...

PENGARUH DIGITAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PENJUALAN PERHIASAN SARI DEWI GOLD & SILVER

Pande Putu Yudhist Devananda · Ketut Elly Sutrisni

The development of digital technology has transformed traditional marketing paradigms into more interactive and measurable digital-based strategies. This study aims to analyze the effect of digital marketing on purchase intention with brand image as a mediating variable in the jewelry sales of Sari Dewi Gold & Silver i...

Utilizing Digital Marketing to Develop Customer Relationships in B2B Events

Mannonen, Ville

Digitaalinen markkinointi on noussut tärkeäksi työkaluksi yritysten välisen vuorovaikutuksen kehittämisessä ja tehostamisessa digitalisaation ansiosta. Tapahtumat ovat tärkeitä asiakassuhteiden kehittämisessä ja arvon luomisessa B2B-liiketoiminnassa. Toistaiseksi digitaalista markkinointia ja sen hyötyjä ei ole tutkitt...

OPTIMALISASI DIGITAL MARKETING DENGAN METODE SOSTAC UNTUK MENINGKATKAN PENJUALAN BAWANG GORENG MEREK “DAPOER YASMIN”

SITI JULEHA FITRI YANI, .

Penelitian ini bertujuan untuk merancang strategi digital marketing yang efektif untuk meningkatkan penjualan produk bawang goreng “Dapoer Yasmin” dengan menggunakan metode SOSTAC. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, yang menggabungkan wawancara mendalam, dan dokumentasi visual....

Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

Pihl, Christofer

MUSIC MARKETING EVOLUTION FROM TRADITIONAL TO DIGITAL MARKETING

Mihalis Kuyucu

Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar

Krajnović, Aleksandra · Perković, Antonija · Rajko, Mladen

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the importance of using dig...

The Influence of Green Marketing and Digital Marketing on the Competitiveness of MSMEs Tempeh Chips in Malang City with Brand Image as a Mediating Variable

Jauharotun NAFISAH · Aldina SHIRATINA

This research aims to analyze the effect of green marketing and digital marketing on the competitiveness of MSMEs mediated by brand image. The object of this research is MSME players in the tempeh chips sector in Malang City, with data collected from 150 respondents. This research uses a quantitative approach. Sample m...

Analysis of Fenty Beauty's Marketing Strategies from a Digital Marketing Perspective

Xingyue Wu

Fenty Beauty has emerged as a trailblazer in the competitive cosmetics industry through its innovative and inclusive digital marketing strategies, which have significantly enhanced consumer engagement and loyalty. This study investigates the effectiveness of Fenty Beauty’s digital marketing approach by examining its st...

Pendampingan Pemasaran Ikan Discus untuk Mewujudkan Kemandirian Ekonomi Keluarga Melalui Pemasaran Digital

Bayu Eka Wicaksana · Idha Farida · Diarsi Eka Yani · Anak Agung Made Sastrawan · y 2 más

One of the most popular ornamental fish commodities is discus fish (Symphysodon discus). Discus fish are popular amongst others because of their wide varieties, unique colors, and income opportunities. The development of information and technology, especially the internet, has become a new opportunity in increasing the...