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This study examines how digital marketing and artificial intelligence (AI) can improve sales performance in the media industry of Henan Province, China. As the market undergoes rapid digital transformation, understanding the role of these technologies in driving sales is crucial for maintaining competitiveness. The res...
This study explores consumer awareness and perceptions of digital marketing strategies employed by hospitals, focusing on social media presence, email newsletters, online advertisements, and their impact on understanding hospital services. As hospitals increasingly turn to digital platforms to reach patients, understan...
With the rapid development of technologies, artificial intelligence is becoming a key tool for improving the effectiveness of companies' marketing activities in general and marketing strategies in particular in the European Union. This transformation is supported by the EU Digital Transformation Strategy 2030, which ai...
Aditi R. Khandelwal · Ratisha Yadav · Ankita Chaturvedi · A. V. Senthil Kumar
This study examines the impact of Artificial Intelligence (AI) and Digital Marketing on Consumer Purchase Intention. Through a sample of 400 respondents from North-West India, comprising both males and females across different age groups, data was collected via an online survey questionnaire. Statistical analyses, incl...
Lina Karlina · Ade Irma Susanty · Taufan Umbara · Rizza Indah Mega Mandasari · y 2 más
Digital transformation is forcing global MSMEs to adopt technology, especially digital marketing. However, not all MSMEs are taking full advantage of it. In Indonesia, limited resources and low marketing skills challenge the growth of MSMEs. Digital marketing and market capability proved to influence performance, while...
2. Zero hungereconomics and businesssocial sciences
null Royda Sagala · null Danyel Julfan Sinaga · null Rofan Aceh · null Dandy Tambunan
Digital transformation has significantly changed the marketing landscape, creating a need for strategies that integrate advanced technology with humanistic approaches and digital ethics. This study examines the integration of Marketing 5.0 strategies with digital ethical principles to enhance customer loyalty in today’...
This study examines the marketing transformation of coffee shop MSMEs through the integration of branding and digital marketing strategies in facing the challenges of the digital era. The objective of the study is to understand how MSMEs adopt and manage these strategies to improve their competitiveness and business su...
Damnjanović, Vesna · Lončarić, Dina · Dlačić, Jasmina
Purpose – The main aim of this case study is to explain the digital marketing strategy for different target segments of Accor Hotels, the most diversified hotel player. Design – We present a business case study about Accor Hotels, together with teaching notes that teachers will be able to use in the classroom. Methodol...
social sciencesStrategyCustomer journeyDigitalization
Іryna Krasnova · Evgeniy Danyliuk · Artur Stryzhak
In the face of dynamic changes and uncertainties such as pandemics, crises, and war, the banking business is focusing on maximizing its transition to online services. This requires a constant search for innovative banking service channels that reduce irrational operating costs, while ensuring that each client can recei...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Digital marketing offers numerous opportunities for improving the operations of micro and small enterprises, enabling them to increase visibility and competitiveness in the market. This thesis explores the key characteristics of digital marketing, compares it with traditional marketing, examines its application in busi...
Društvene znanostidigitalni marketingEconomicssocial sciences
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