Buscador de Tesis y publicaciones académicas

Chapter 29: Key Performance Indicators for AI Marketing

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Material Digital para utilizar na UC de Web Marketing e Comércio Eletrónico do Mestrado de Marketing

Nuno Moutinho

Personální marketing v získávání pracovníků call center

Švarcbachová, Tereza

This bachelor thesis deals with the subjects of recruitment and HR marketing with the focus on the call centers area. The thesis explains the recruitment and personnel marketing terms. It also analyzes specifics of call centers and their differences from other types of businesses. Based on these outcomes there is the H...

Plano de marketing digital - Induflex

Roque, Susana Raquel Cardoso

O plano de marketing digital aqui apresentado para a Induflex, uma empresa de mobiliário estofado com mais de três décadas de experiência, tanto no mercado nacional como internacional, pretende através de ações de marketing digital e de uma presença frequente nos canais digitais, criar valor junto do seu público. Para...

Digital marketing strategy proposal for Yoga Brno Studio

Kovchak, Karyna

Kovchak, K. Digital marketing strategy proposal for Yoga Brno Studio. Bachelor thesis. Brno: Mendel University in Brno, 2021. The main objective of this bachelor thesis is to develop and propose digital marketing strategy for Yoga Brno Studio to raise studio awareness and attract new customers. The work provides specif...

Designing an Online Marketing Model for International Maritime Logistics Services with a Focus on the B2B (Business-to-Business) Approach: Identifying Barriers to Digital Adoption and Developing Strategies to Overcome Challenges in the Maritime Transport Industry

Kamran Hosseinzadeh Bakhtouri · Mehdi Bagheri · Soheila Jokar

This study aims to design an online marketing model for international maritime logistics services based on a business-to-business (B2B) approach, focusing on identifying digital adoption barriers and proposing strategic solutions to enhance marketing performance. The study employed a descriptive–analytical mixed-method...

Financing of innovative marketing activities for small enterprises in the tourism sector - case of the Republic of Macedonia

Magdinceva Sopova, Marija · Petroska Angelovska, Neda · Takovska, Marija

Globalization and high development processes that abolish the operating borders cause major changes in every business segment, including the area of marketing. It adds the classic concept of marketing strategy to be replaced by a new, innovative concept, the so-called. digital marketing. Marketing is a management proce...

Examining differences in exposure to digital marketing of unhealthy foods reported by Canadian children and adolescents in two policy environments

Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más

Abstract Background There has been relatively little research on youth’s exposure to food marketing on digital media, which is important as new digital platforms emerge and youth spend more time online. Evidence evaluating different policy approaches to restricting digital food marketing to children is also limited. Th...

Exploring Innovative Pathways in Digital Marketing Models in the Era of Artificial Intelligence

Yiran Chen

Digital marketing's dependency on technology has grown exponentially, with AI leading the charge in innovation and shaping new paradigms. As AI becomes more integrated into marketing strategies, it has fundamentally changed the dynamics of business-to-consumer relationships. The emergence of digital marketing has drama...

DIGITAL MARKETING COMMUNICATION STRATEGY OF RINJANI TREKKING TOUR PACKAGES AT MUJI TREKKER TOUR & TRAVEL

null Ida Ayu Yadnya Sari Dewi Utami Pidada

A tour package is a travel product sold by a travel agency company or a transport company that works with it where the price of the tour package includes travel costs, hotels or other facilities. Muji Trekker Tour & Travel is a travel agency that packages various kinds of tour packages that are marketed to the intended...