Buscador de Tesis y publicaciones académicas

PENDAMPINGAN STRATEGI PENGEMBANGAN USAHA DALAM MENINGKATKAN PANGSA PASAR MELALUI SOSIAL MEDIA MARKETING PADA SAMBAL ROA DI POMBEWE BIROMARU

Ade Dwi Yanti · Syamsul Bahri Dg Parani · Maskuri Sutomo · Fera Fera

The mentoring strategy implemented to assist business actors in adopting Digital Marketing for MSME partners is crucial for business development. The primary focus is on improving MSME performance through understanding and applying digital marketing concepts. The mentoring method begins with an evaluation phase, follow...

Customer Preferences towards Digital Marketing Strategies

Sormaz, Jelena · Kuzmanović, Marija · Jeremić, Veljko

The aim of this paper is to determine customer preferences towards different strategies of Digital Marketing used to promote sale of electronic devices (laptops, tablets etc.). The interest in this type of products is expected to increase in the future, therefore it is essential for companies to find the best way to st...

THE IMPACT OF PERSONALIZATION IN DIGITAL MARKETING ON CUSTOMER LOYALTY

Shokirova G.M.

In the digital marketing environment, personalization has become one of the key factors in creating competitive advantages for companies. Modern consumers increasingly expect marketing messages tailored to their individual needs, preferences, and behavior. This article examines the concept of personalization in digital...

Interrelation of Reverse Psychology and Digital Marketing

Alman Bansal -

This review paper explores the concept of reverse psychology in digital marketing, a strategy where brands deliberately deviate from traditional marketing norms to capture consumer attention through unexpected and unconventional tactics. Reverse psychology marketing, as defined by Sinha & Foscht (2007), leverages the c...

Customer Satisfaction Towards Artificial Intelligence in Digital Marketing

Dr. R.GURUNATHAN -

Artificial Intelligence (AI) has revolutionized digital marketing by enhancing personalization, automating customer interactions, and optimizing marketing strategies. This study examines customer satisfaction with AI-driven digital marketing tools, focusing on their effectiveness, trustworthiness, and impact on consume...

The Contribution of Digital Marketing to Pune\'s Startup Ecosystem\'s Development

Dr. Prasanna Ganpatrao Chavan

The impact of digital marketing tactics on the expansion of startups in Pune, India, is examined in this study. The study evaluates the connection between marketing budget allocations, tool usage, and revenue growth using secondary data and survey responses from 50 businesses. The results show a strong positive relatio...

Analisis Peluang dan Tantangan Pemanfaatan Metaverse Sebagai Pemasaran Digital

null Wahyu Firmansyah · null Dwi Desi Yanti · null Nabilla Amelia Pratiwi · null Tata Sutabri

Metaverse is a three-dimensional virtual world connected via the internet, which allows users to interact with realistic digital environments. This concept has attracted the attention of many parties, including in the context of digital marketing. Utilizing metaverse technology in digital marketing has several opportun...

Digital Transformation and Marketing Communications

Hamid Shaker · Mostafa Purmehdi

A STUDY ON THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES ADOPTED BY AV ROOFINGS MARKETING

Autoría no especificada

Digital Marketing and Local Food Trails Empowering Microenterprises Through Experiential Tourism

Shelley Khosla · Jarnail Singh · Palki Sharma · Rohit Markan

Digital marketing has transformed local food tourism by connecting travelers with authentic cuisine, culture, and local businesses. Local food trails create immersive experiences while supporting microenterprises. Social media, travel websites, and online review platforms help small businesses reach wider audiences and...