Buscador de Tesis y publicaciones académicas

Digital Marketing is Rooted in Traditional Marketing: A Comprehensive Research Paper

Kumer Animesh Bhattacharjee

Book Summary - 12 Guiding Principles of Content Marketing

Agata Krowinska

What do we mean by direct, data and digital marketing?

Autoría no especificada

The development of sport marketing practice

Alan Seymour · Paul Blakey

USE OF DIGITAL MARKETING INFORMATION TECHNOLOGY IN MARKETING AGRICULTURAL PRODUCTS

null Laksamana Khaidir K.N · null Muhammad Irwan Padli Nasution

This research explores the utilization of information technology, particularly digital marketing, in the marketing of agricultural products. Focusing on Wonotulus Village in Purworejo Regency, Indonesia, the study addresses challenges faced by millennial farmers due to lengthy distribution chains and dependence on midd...

The Effect Of Digital Content Marketing, E-WOM And Viral Marketing On The Interest Of Domestic Tourist Visits With Virtual Emotional Engagement As An Intervening Variable

Wenny Pebrianti · Ramadania Ramadania · Resti Nursabilla

This study aims to analyze the effect of Digital Content Marketing, electronic word of mouth (E-WOM), and Viral Marketing on the interest of domestic tourist visits in Indonesia with Virtual Emotional Engagement as an intervening variable. The research method uses quantitative approach with SEM-PLS analysis. The Data w...

Pemberdayaan Masyarakat Melalui Usaha Rumah Tangga dengan Strategi Digital Marketing dalam Meningkatkan Pendapatan Ekonomi Keluarga

null Jummaini · null Nurlela · Chairil Akhyar · null Adnan · y 2 más

Pemasaran merupakan elemen penting menjalankan sebuah bisnis. Banyak pelaku bisnis yang meluangkan waktunya untuk memikirkan metode pemasaran apa yang tepat agar barang yang dijualnya laku di pasaran, karena sukses tidaknya bisnis bergantung pada metode/ cara pemasaran apa dan bagaimana yang dilakukan oleh pelaku usaha...

Penerapan Metode Analytical Hierarchy Process Dalam Komunikasi Pemasaran Pada Era New Wave Marketing

Novalia Agung Wardjito Ardhoyo · Sunarto Sunarto · Hifni Alifahmi

The world is currently entering the Big Data era. Organizations take advantage of this moment and make it a tool for strategic business maneuvers. As was done by the modern Primago Islamic boarding school. All Primago marketing communication activities are mediated by social media. However, until now there is no formul...

Impact of Influencer Marketing on Consumer Purchase Intention in the Digital Era

Burse, Pooja Sushil

With the advent of the digital age, the marketing behaviour has considerably changed with the fast proliferation of social media networks and evolving consumer behaviour. Influencer marketing has become one of the most efficient digital marketing tools that allow the brands to reach the consumers more personally and re...

ENVIRONMENTAL MARKETING: THE DIGITAL ASPECT OF TRANSFORMATION

Ilya I. Knyazhevsky · Svyatoslav E. Seregin

By optimizing website design, using energy-efficient servers, and reducing reliance on unnecessary email newsletters, environmental marketing reduces energy consumption associated with digital activities. The use of social media platforms to regularly raise awareness about environmental issues is an example of sustaina...