Buscador de Tesis y publicaciones académicas

Introduction Training on How Search Engine Marketing Works for Digital Marketing Platforms for students of SMAN 16 Bandung

Imannudin Akbar · Reni Nursyanti · Muhammad Wahyu Ramadhani · Dani Setiawan

Over time, companies have begun transitioning their marketing systems from conventional methods to modern approaches by leveraging the internet. This shift is further supported by the ease of accessing social media, conducting transactions, and communicating online, all of which make internet-based marketing increasing...

Revolutionizing digital marketing: the impact of artificial intelligence on personalized campaigns

Publishers, KMF

Marketing campaigns in the digital age have moved from basic mass communications to highly targeted, individualized, and engaging strategies. The use of Artificial Intelligence (AI) technologies into digital marketing techniques has made this change feasible. This study explores the impact of artificial intelligence (A...

Difficulties in Using Online Teaching Tools in Digital Marketing Courses

Thu Thi Kim Le · Thuy Thi Thanh Vu

Digital Marketing Tactics, Non‐Compliance With the International Code of Marketing of Breastmilk Substitutes and Legal Breaches of Code‐Based Legislation by the Commercial Milk Formula Industry in Central America and the Caribbean

Mónica Mazariegos · Brenda Paz · Lila Álvarez · José Renán De León

ABSTRACT Digital marketing has become the dominant channel for the promotion of commercial milk formula (CMF), accounting for most consumer exposure in many settings. This study characterized the digital CMF marketing landscape in Guatemala, Panama, and the Dominican Republic, identified prevalent promotional tactics,...

Transformation of Jamu Turmeric Asem Marketing Strategy from Traditional to Semi-Digital Approach in Sharia Economic Perspective: A Case Study of Oemah Turmeric Asem Kaligangsa

Faiq Rafi'ulhaq

Marketing transformation is an important need for micro, small, and medium enterprises (MSMEs), including traditional herbal medicine businesses, in dealing with changes in consumer behavior and the development of digital technology. This study aims to analyze the transformation of the marketing strategy of Asem Turmer...

Marketing digital nos serviços on-demand: o caso da SPARKL

Brito, Sofia Raquel Ferreira de

O presente relatório surge da realização de um estágio curricular entre setembro de 2023 e março de 2024, completando 760 horas em modo de trabalho remoto, realizado na SPARKL WORLD, LDA, no âmbito da unidade curricular Dissertação/Projeto/Estágio, pertencente ao plano de estudos do Mestrado em Marketing e Comunicação...

The Influence of Short-Form Video Content on Consumer Engagement: A Study of Emerging Trends in Digital Marketing

Kinjalkumar Narendrabhai Mistri -

In today's digital era, the Internet plays an indispensable role in daily life, significantly influencing how consumers interact with brands. The rise of online marketing—encompassing tools like email, web marketing, and social media marketing—has revolutionized traditional advertising by enabling dynamic, two-way comm...

Estrategias De Marketing Digital Para Incrementar La Participación En Eventos De Voleibol. Digital Marketing Strategies to Increase Participation in Volleyball Events.

Raul Eduardo Cadenas Sosa · Fabiola de Jesús Mapen Franco

This scientific article analyzes digital marketing strategies to increase participation in volleyball sporting events, where attendance has decreased considerably due to a lack of promotion and little or no use of digital tools such as Facebook, Instagram, and TikTok. The objective is to identify possible effective dig...

Strategi Pemasaran Efektif Untuk Meningkatkan Penjualan di Era Digital

null Nurul Indawati · null Bambang Setyo Pambudi

This study aims to analyze effective marketing strategies for increasing sales in the digital era based on literature review and to identify challenges and solutions in implementing digital marketing strategies. The research employs a literature study approach, with primary data sourced from books, scientific journals,...

DAMPAK PENERAPAN DIGITAL MARKETING PADA PENGEMBANGAN BISNIS (STUDI KASUS PADA USAHA KULINER NYAMM AYAM DI SALATIGA)

Yuliana Rosana · Munazilla Setiawati · Marry Theodora · Marry Caroline · y 1 más

Perkembangan Teknologi Informasi yang pesat menyebabkan munculnya berbagai model digital marketing, yang diharapkan memiliki dampak signifikan bagi perkembangan sebuah usaha. Penelitian ini bertujuan untuk mengamati sejauh mana pengaruh penerapan model digital marketing terhadap perkembangan peningkatan sebuah usaha. S...