Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing, Kualitas Produk, dan Emosional terhadap Kepuasan Konsumen Poskopi Zio Jombang

Fadhli, K. (Khotim) · Pratiwi, N. D. (Nia)

Penelitian bertujuan untuk mengetahui pengaruh digital marketing, kualitas produk dan emosional terhadap kepuasan konsumen. Jenis penelitiaan ini menggunakan penelitian kuantitatif. Data yang dikumpulkan penelitian ini menggunakan kuesioner atau memberi beberapa lembar pernyataan untuk mengumpulkan data responden denga...

Pengaruh Digital Marketing Dan Citra Merk Terhadap Keputusan Pembelian Dimsum (Raffi Dimsum) Bogor

Hidayat , Adang · Sugiyanto

Penelitian ini bertujuan untuk menganalisis pengaruh Pemasaran Digital dan Citra Merek terhadap Keputusan Pembelian Dimsum pada Raffi Dimsum di Bogor. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan sejumlah responden yang merupakan konsumen Raffi Dimsum. Metode penelitian ini men...

Exploring the Influence of Digital Marketing on Consumer Buying Behaviour: A Comprehensive Study of Digital Marketing Channels and Their Impact on Consumers' Purchase Decisions

Dr. Mahesha N. M. Dr. Mahesha N. M.

Digitaalisen markkinointiviestinnän suunnitelma : Case: Energia ja ympäristökumppanuushanke (EEP S&EA)

Salmela, Riikka

Tämän opinnäytetyön tavoitteena oli luoda digitaalisen markkinointiviestinnän suunnitelma eteläisen- ja itäisen Afrikan energia ja ympäristökumppanuushankkeelle (EEP S&EA). Opinnäytetyön toimeksiantaja toimi KPMG Oy Ab. Digitaalisen markkinointiviestinnän suunnitelma rajattiin koskemaan digitaalisen markkinointiviestin...

The Globalization Driven by Digital Platform Marketing of the Online Retail Industry

Jiazheng Wen

The concept of digital marketing firstly occurred in the market from1980s when computer and internet technologies were in the beginning phase of development. The initial understanding of digital marketing was using digital tools to process advertising strategies. The era of digital marketing began with an email sent by...

Diseño estrategia de marketing digital para Devcom S.A.S, buscando posicionar el portafolio de servicios de la empresa en los gabinetes ministeriales de Colombia

Romero Suárez, Andrés Eduardo · Velandia Espinosa, Leonardo Favio · Montenegro Rodríguez, Miltón José

El gobierno colombiano viene realizando esfuerzos significativos para masificar las tecnologías de información y comunicación (TIC) a gran escala, desarrollar en el país una ventaja competitiva y colocar a la tecnología como aliado número uno de las empresas, llegando cada día a más hogares, receptores y consumidores....

From Crafting Moments to Marketing: The Conceptualization and Conceptual Framework of Moment Marketing

Kush Mehta · Varsha Jain

Comilla University Department of MARKETING An Assignment on "Platform and Types of Content Marketing" Course Title: Digital Marketing Course Code: MKT-511 Submitted To

Md Abdullah Al Jamil · Md. Nazmul Hoque

Customer Satisfaction Factors: Examining the Impact of Digital Marketing and Destination Image on Crown Holidays

Stephanie Prasetyo · null Sri Rezeki

Travel is currently a trend that is favored by young people. Gen Z who wants healing without the hassle of searching about the intended location only needs to make a reservation at an agency that provides tour & travel services, this service is also usually cheaper than traveling alone to the intended destination. Crow...

The Influence of Digital Marketing on the Development of MSMEs in Manado City Sulawesi Utara

null Hendrawati Hamid · null Chandra Putra Kusniadi

The purpose of this study is to examine how digital marketing has impacted the growth of different MSMEs in Manado City. Digital marketing offers convenience to customers while solving marketing issues and making the process more effective and efficient. MSME development is a collection of initiatives aimed at bolsteri...