Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares 2 citas

Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

Detya Wiryany · Maudy Rizkiana Poedjadi · Ita Rahmawati

This research aims to provide knowledge related to post-covid 19 digital marketing strategies to increase the number of students at private universities in Indonesia. This study uses a qualitative method with a case study approach in data collection. Observing, interviewing, and sorting the required data as well as con...

4. Education

• Al-Kindi Center for Research and Development
• DOI: 10.32996/jbms.2023.5.4.12

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Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Preferensi Konsumen, Digital Marketing, dan Lifestyle terhadap Keputusan Pembelian Pada Cafe Edelweiss Wonokitri, Pasuruan

null Nur Rokhmad Nuzil · null Nofan

This study aims to comprehensively analyze the influence of consumer preferences, digital marketing, and lifestyle on purchasing decisions. The research employs a quantitative approach using multiple linear regression analysis to determine the relationships among these variables. Data was meticulously collected through...

economics and business social sciences

• Institut Agama Islam Nasional Laa Roiba Bogor
• DOI: 10.47467/elmal.v5i12.4882

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Artículo 2025 Acceso abierto Revisado por pares

Causal factors of digital marketing, market orientation, and entrepreneurial personality affecting the performance of hormone therapy business

Thanate Amnajcharoensak · Natsapun Paopun

Currently, health products, especially hormone therapy products designed to enhance male sexual performance, are attracting growing attention as solutions to various health concerns. However, the development of these products is challenged by the lack of detailed consumer demographic data in this niche market. The obje...

economics and business social sciences

• Learning Gate
• DOI: 10.55214/25768484.v9i6.8032

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Artículo 2025 Acceso abierto Revisado por pares

Optimizing Purchasing Decisions Through Digital Marketing and Online Reviews: Consumer Trust as a Key Mediator

Yudi Nur Supriadi · Fadlan Pramudito

This research aims to explore how Digital Marketing and Online Consumer Reviews influence Purchasing Decisions, with Consumer Trust acting as a mediator in the online smartphone market in Indonesia. By surveying 326 respondents from the Jabodebatek area and applying the Structural Equation Modeling (SEM) approach, the...

economics and business social sciences

• Economic Faculty, Gorontalo State University
• DOI: 10.37479/jeej.v7i1.25499

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Capítulo de libro 2020 Revisado por pares 2 citas

How to map and select digital influencers for marketing campaigns

Benjamin Rosenthal · Adriana Arcuri

Digital influencers became a crucial tool for contemporary brand communication. Extant literature has emphasized, albeit in a fragmented way, the importance of the use of criteria from the individual, the content, and, to a lesser degree, the audience to select digital influencers. Nevertheless, most of the studies dea...

media and communications social sciences

• Routledge
• English
• DOI: 10.4324/9780429322501-6

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Capítulo de libro 2021 Acceso abierto Revisado por pares

Social media and consumer power : Opportunities and challenges for digital marketing activities

Vollero, Agostino · Valentini, Chiara

Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to m...

Viestinnän johtaminen brändit media and communications markkinointi

• Routledge
• Italy
• English

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Artículo 2022 Acceso abierto Revisado por pares

Digital Marketing Strategy in Admitting New Students during COVID 19 in Maritime Educational Institutions-An Empirical Study

D. Rajasekar · Aithal, P. S.

Purpose: The goal of this study is to determine how digital marketing affected student enrollment at maritime educational institutions in the year COVID 19. Design/Methodology/approach: Students at Chennai's marine educational institutions made up the target demographic. Data gathered from 96 students using an electron...

Student Satisfaction 4. Education economics and business social sciences

• Srinivas University
• English
• DOI: 10.47992/ijmts.2581.6012.0224

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Artículo 2025 Acceso abierto

A STUDY ON ROLE OF AI IN PERSONALIZING DIGITAL MARKETING STRATEGIES

Mr. PRAVEEN KUMAR.T.M, Ms. KAVYA. D.C. and Ms. Shwetha .K.N

ABSTRACT Artificial Intelligence (AI) has transformed how businesses interact with customer, especially in the digital marketing Iandscape. This paper explores the role of AI in personalizing marketing strategies, enhancing customer engagement, and improving return on investment (ROI). The study reviews current AI tool...

• RS PUBLICATION
• English
• DOI: 10.5281/zenodo.17194919

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Conjunto de datos 2024 Acceso abierto

Digital Marketing for Sustainable Development: Boosting Sambel Pecel Mbok Be Khas Madiun’s Purchase Intention

Rizqiyah, Riza

Abstract. In the era of Industrial Revolution 5.0, the rapid advancement of information technology has revolutionized global business landscapes through extensive digitalization. This widespread integration of digital technologies has ushered in a new era of business practices characterized by digitalization, fundament...

economics and business social sciences Digital Marketing Entrepreneurship

• DOI: 10.17632/hzwmzs6cxp.1

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Tesis doctoral 2017 Acceso abierto

Els continguts digitals a les petites i mitjanes empreses. Estratègia i continguts als projectes social media

Feliu i Roe, Lluís,

Este estudio pretende establecer las directrices básicas de un plan de social media marketing para las pequeñas y medianas empresas. Se ha observado la evolución de diferentes empresas y se ha estudiado bibliografía sobre el marketing digital con el objetivo de definir un nuevo término de marketing de contenidos que de...

Xarxes socials media and communications Petita i mitjana empresa Màrqueting per Internet

• Universitat Abat Oliba CEU
• Spain
• Catalan; Valencian

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