Buscador de Tesis y publicaciones académicas

Community of Women Enterpreneurs: The Role of Competitive Advantage in Improving Marketing Performance

Aprih Santoso · M. Rikza Chamami

The research aims to empirically analyze the influence of digital marketing on marketing performance with product competitive advantage as a mediating variable in the community of women creative industry entrepreneurs in Pedurungan District, Semarang City. The research sample used was 117 people obtained using the cens...

Pemanfaatan Content Marketing dalam Membangun Brand Awareness pada UMKM Mybayleavess Cake Kota Sukabumi

Permana, Z. (Zahra Putri) · Izzulhaq, R. (Rd. M. Noor)

Dalam menjalankan sebuah bisnis di era digital ini untuk menjangkau pelanggan dengan cepat dan luas membutuhkan strategi digital marketing salah satunya dengan content marketing melalui sosial media untuk membangun brand awareness. Menurut data Kementrian Koperasi dan UKM Kontribusi UMKM terhadap perekonomian Indonesia...

Effects of Electronic and Social Media Marketing in Commerce Education on the Marketing Curriculum

Pintu Das

Teaching digital marketing presents a number of difficulties for academic programmes and educators. The modern marketing world is digital, and marketing programmes have found it difficult to keep up with the changes affecting marketing practise. The M-School programme has been successful in preparing students for profe...

Impact of E- Marketing on Herbal FMCG Product

V.MAHESWARI - · M.SABINA YASMIN - · P.DEVI -

We all know about regular marketing and its importance, but in recent trends “E- Marketing” has emerged as important concept in India like in other parts of developed and developing countries. There has been a change in consumer buying behaviour towards E- shopping. E-marketing is an exciting topic in recent days espec...

LectureInnovation: Marketing and Artificial Intelligence

De Muylder, Cristiana

Lecture at CODS UNAMA 2023 about Innovation, digital marketing and AI in Marketing (Portuguese)

Digital Alignment

Autoría no especificada

Digital Business Analytics for Digital Marketing

Zumstein, Darius

Success of digital marketing model for software development industry: validation of survey based results with case study analysis

Nidhi Gupta · Sultan Singh

PurposeThe paper aims to clarify the validity of the digital marketing model for software IT professionals. It proposes a model of buying behavior practices followed in digital era and outlining all six critical factors that were considered for developing this model. So the main objective of the study is to validate th...

Digital Marketing Strategies and Their Influence on Strategic Decision-Making in China’s E-Commerce Ecosystem

Zexi Li

This study investigates the role of digital marketing strategies in enhancing strategic management decisions among Chinese e-commerce enterprises—a sector that has developed into the world's largest and most vibrant e-commerce market over the past two decades. By examining key digital marketing approaches, including so...

Business School Marketing: A Digital Communication Model

Autoría no especificada

В статье предлагается модель цифровых маркетинговых коммуникаций для бизнес-школы, раскрываются ее элементы и характеристики. Особое внимание уделяется процессу построения эффективной модели цифровой коммуникации и определяются критерии ее эффективности. Большое внимание уделяется классификации и описанию свойств цифро...