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Abstrak. Digital marketing has a strategic role in the development of social entrepreneurship, especially to increase visibility, community involvement, and social impact. This study aims to analyze the influence of digital marketing on social entrepreneurship in PT. Waste4Change Alam Indonesia. The study used a quanti...
With the development of technology and new customer touchpoints, the primary aim of the thesis is to determine out the connection between digital marketing and event management. The sources of the thesis are in the form of books, journals, Internet sources and previous studies. The secondary aim is to collect a useful...
4. Educationeconomics and businesssocial sciencesmarketing planning
This study investigates the influence of digital marketing, brand awareness, and promotion on purchasing decisions among Micro, Small, and Medium Enterprises (MSMEs), with promotion also examined as a moderating variable. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), da...
This study aims to examine the impact of green marketing and digital marketing on business performance, with a particular emphasis on the mediating role of market orientation. A quantitative research design was employed, using a structured questionnaire distributed to 138 electric vehicle users in Makassar, Indonesia....
In recent years, the field of digital marketing has seen a substantial impact from artificial intelligence (AI). Digital marketing methods that are more successful and efficient because of the use of AI have changed how firms communicate with their clients. The ability to collect and analyse vast volumes of data using...
medical and health sciencesclinical medicinesocial sciencespsychology and cognitive sciences
null Khairil Azmi · null Jon Maizar · Nardiman Nardiman
Starlight Green Farm is a free-range chicken farming business located on Jalan Air Cold Balai Gadang Koto Tangah Padang, where the service is being carried out to provide an introduction to digital marketing in these difficult times as a result of the Covid-19 Pandemic in February 2020 which is still impacting the Star...
Restaurants can strategically leverage Digital Marketing as a cost-optimized tool for efficient stakeholder communication, thereby influencing overall performance. Although the accessibility of information has a great influence on the performance of restaurants, the relationship between Digital Marketing Adoption and B...
This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency. Using a quantitative approach and Structural Equation Modeling (SEM), data were gathered from 100 local consumers who interacted with these marketing...
digital marketing strategiesElectronic computers. Computer scienceeconomics and businesssocial sciences
Technological innovation in marketing by utilizing the internet in the form of digital marketing or internet marketing is a paradigm that must be understood in today's business, especially the MSME sector. The MSME sector contributed to the GDPof Bogor Regency reaching 28.45 percent in 2018. Community service activitie...
The research examines using digital platforms such as Instagram, TikTok, and WhatsApp to drive business growth, enhance community engagement, and promote economic empowerment while strictly adhering to Islamic ethical principles. Employing a qualitative case study methodology in Salon Jois Bandung, including in-depth i...
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