Buscador de Tesis y publicaciones académicas

METHODOLOGY FOR EVALUATING DIGITAL MARKETING TRANSFORMATION OF A BUSINESS BASED ON THE ADKAR MODEL

Khakimov, Ziyodulla

In this article, modern concepts of digital marketing Marketing 4.0. and Marketing 5.0. studied within. It is recommended to use "Kotter's 8 Stages of Change", "McKinsey 7-S Framework" or Prosci ADKAR transformation models to identify digital marketing transformation opportunities. Digital marketing transformation fact...

ASSESSMENT OF EFFICIENCY AND EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS

V. P. Semenov · A. G. Budrin · A. V. Soldatova

Conceptual issues of measuring the efficiency and effectiveness of digital marketing communications are considered. The interrelation between digital marketing communications tools and business goals, marketing and communication goals of an organization is studied. The classification of efficiency and effectiveness ind...

The Mediating Role of Innovation in the Relationship Between Digital Marketing Capability and Marketing Performance: Evidence from SMEs in Malang Raya, Indonesia

Achmad Zaini · Diana Eka Poernamawati · Mahmudatul Himmah · Zainul Abidin

This study aims to analyze the role of innovation in mediating digital marketing capability to increase the marketing performance of SMEs. Many studies have found that SME digital marketing capabilty can increase marketing performance. Does this effect also apply if the relationship between these two variables is media...

Contemporary Issues in Digital Marketing

Autoría no especificada

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: • Big Data, Artificial Intelligence and Analytics in Digital Marketing • Emerging technologies and how t...

Marketing Digital : Herramientas publicitarias utilizadas por las organizaciones en el marketing digital

Espinoza Tellez, Maria Angélica · Murillo Castro, Ana Lucia

Resumen El presente documento se enfoca en el tema del marketing digital con el objetivo de demostrar las herramientas publicitarias utilizadas por las organizaciones mediante el mismo. El análisis del marketing digital y las herramientas publicitarias, destaca la importancia de la publicidad haciendo uso del marketing...

Digital Marketing Influence on Marketing Performance: The Role of Customer Engagement and Relationship Marketing

Diana Safitri · Nurul Komaryatin

This research decisively establishes the influence of digital marketing on the marketing performance of Small and Medium Enterprises (SMEs) in the food sector of Jepara Regency, underscoring the critical mediating roles of customer engagement and relationship marketing. Employing a robust quantitative methodology with...

Leading Digital Marketing Agency - Silver Ant Marketing

Silver

Silver Ant Marketing is a Digital Marketing Agency that means to elevate the business of clients with result-arranged Digital Marketing strategies. We utilize a fine blend of SEO, PPC, SMM, Content, Emails, and Video Marketing tools to grow your business presence across the world.

Is there any impact of digital marketing on marketing communication: Evidence from a FMCG company

Mithun Nandy · Soma Sinha Roy

The impact of COVID-19 on digital marketing and marketing philosophy: evidence from Jordan

Anber Abraheem Shlash Mohammad

Digital Transformation in Agricultural Marketing: A Comparative Analysis of the Volume of Agricultural Produce Transactions across Marketing Channels

Prasanna, M. Varun · Kabber, Bhavana · Mujavar, Soyal Rajesa · Yalajeri, M. R. · y 2 más

The study aimed to compare the transaction volume and economic performance of agricultural produce marketed through physical, digital, and combined (physical and digital) marketing channels across farm-size categories in Chikkaballapur district of Karnataka. An ex-post facto research design was adopted, and primary dat...