Buscador de Tesis y publicaciones académicas

Ignite Virality and Rule the Market: Impact of digital marketing on Customer's purchase intention in developing economy

Gill, Atif Ali · Farrokh, Shehzad · Haider, Muhammad Usman · Zubair, Rabia

Digital marketing has a long-term impact on corporate sector marketing strategy and helps to attain a competitive advantage. The present study collected data from customer purchasing experience through digital marketing. The survey method was utilized, and an adopted questionnaire was used. A random sample strategy was...

Digital Marketing in the Business Environment

Ištvanić, Marin · Crnjac Milić, Dominika · Krpić, Zdravko

Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to...

A Study on The Influence of Reels and Shorts on The Development of Digital Marketing Strategies

S.Andrrel · G.Harish Ragavendar · R. Krithik Roshan · Kamalesh · y 2 más

The evolution of digital technologies has significantly reshaped the marketing landscape, introducing innovative tools and strategies that enhance consumer engagement and brand communication. Among these advancements, short-form video content—particularly Instagram Reels and YouTube Shorts—has emerged as a dominant for...

Digital marketing adoption of microenterprises in a technology acceptance approach

Buvár Ágnes · Gáti Mirkó

Abstract External knowledge sources such as professional social media accounts represent an understudied domain in the digital media adoption literature of small enterprises. This article extends the Technology Acceptance Model with two additional factors – external knowledge source and trust in digital marketing profe...

The Impact of Modern Marketing within Administrative Facilities in Kingdom of Sudia Arabia

Mona Almarwani · Abeer Jaber · Al-Faisal Hassan · Fayez Jarad

In the face of rapid technological advancements, modern marketing has become a crucial factor in the development of organizational management strategies. This study explores the impact of modern marketing strategies on the performance of administrative organizations in Saudi Arabia, with a particular focus on digital m...

Digital marketing course

cruise, tom

Digital marketing is essentially the promotion of a business, brand, or product using the internet through multiple channels such as search engines, social media platforms, and email. It allows the communication to be spread to a much bigger audience in a more efficient and less costly way than with traditional marketi...

Small Service Businesses: Advertising Attitudes and The Use of Digital and Social Media Marketing

Henry S. Cole · Tom DeNardin · Kenneth E. Clow

Advertising is embraced by companies as a means of building awareness, sales, and customer loyalty. However, in recent years advertising has changed. Digital marketing and social media marketing ha...

Advertising and Marketing Design

Dr. Anu Devi

Abstract: This abstract explores the critical intersection of advertising design and marketing, emphasizing how design choices impact brand perception, consumer engagement, and ultimately, purchasing decisions. It highlights the importance of visual communication, brand identity, and the influence of digital platforms...

Possiveis impactos do Marketing Digital nas Micro e Pequenas Empresas de eventos de Aracaju-SE

Passos, Luana Greice Souza

Esta pesquisa tem como tema o marketing digital, e apresenta como foco principal analisar como as mídias virtuais e o marketing digital afetam os canais de comunicação e o desenvolvimento das micro e pequenas empresas do segmento de eventos de festas, como: aniversários, casamentos e formaturas no mercado de Aracaju -...

Sustainability Marketing: Digital Marketing pada Kinerja Pemasaran Pariwisata Melalui Inovasi Produk

Muh. Arief · Andi Sismar