Buscador de Tesis y publicaciones académicas

Aktivitas PKM berupa Penguatan Desa Wisata dalam Bentuk Pelatihan Pemasaran Digital di Desa Wisata Cemagi

Ni Desak Made Santi Diwyarthi · I Wayan Adi Pratama

Program pengabdian kepada masyarakat merupakan langkah bijak dalam mengembangkan potensi desa. Pengabdian kepada masyarakat ini berlangsung selama dua hari pada tanggal 21-22 bulan september tahun 2023 di desa wisata cemagi. pengabdian masyarakat berupa pelatihan digital marketing pada 25 pemuda desa. Program pengabdia...

Exploring the Challenges and Opportunities of Digital Marketing Adoption in The Multinational FMCG Sector

Most. Sharmin Ara Chowdhury · Avishek Nath

Digital marketing adoption in the multinational Fast-Moving Consumer Goods (FMCG) sector presents both challenges and opportunities that significantly impact organizational strategies and market competitiveness. This qualitative study explores the complexities surrounding digital marketing adoption through interviews w...

PRECONDITIONS FOR THE DIGITAL MARKETING STRATEGIES DEVELOPMENT IN THE REPUBLIC OF MOLDOVA

CALUGAREANU, Irina · ANTOCI, Natalia

{"references": ["1.\tBriggs, A., Burke, P., (2010) Storia sociale dei media. Milano: Il Mulino.", "2.\tKaplan, A.M., Haenlein, M., (2010) Users of the world, unite! The challenges and opportunities of social media. London: Business Horizons.", "3.\tChen, Y., Wang, Q. Xie, J. (2011). Online social interactions: A natura...

Navigating the digital marketing wave: Strategies and approaches for Cyprus’s boutique hotels

George Yiapanas

<p>In the modern hospitality industry, particularly within the scenic context of Cyprus, digital marketing strategies have become indispensable for achieving competitive success. Cyprus, renowned for its rich cultural heritage and breathtaking landscapes, offers boutique hotels a distinct opportunity to differentiate t...

From Data to Decisions: The AI Revolution in Digital Marketing&nbsp;

Ritika Sinha

Artificial Intelligence (AI) has significantly transformed digital marketing campaigns by making them more efficient, personalized, and data-driven. Earlier, marketing relied on traditional methods and limited data, but AI now enables businesses to analyze large amounts of customer information in real time.

Chapter 27: Privacy and Data Protection in AI Marketing

Autoría no especificada

Digital Marketing Monitor (2021) Wie verändert die Corona-Krise das digitale Marketing der KMU?

Kleinkes, Uwe · Hildebrand, Marcel

Management of marketing strategies of innovative digital micro networks as a new form of innovative activity organization in digital economy

S. Illiashenko · A. Anopa

The aim of the article. The purpose of the study is to develop an approach to managing the formation and implementation of marketing strategies of digital innovative micronetworks as a new form of organizing innovative activity in the digital economy. Analysis results. The digitalization of the economy contributes to t...

CHALLENGES AND PROSPECTS OF DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE

Nazarii Mazur

The rise of AI has resulted in a paradigm shift in how businesses approach marketing. Traditional marketing methods are giving way to more efficient and targeted strategies enabled by AI. This paper discusses the challenges faced by digital marketers in incorporating AI and the prospects it offers for more effective ma...

Dijital pazarlama reklamlarının dijital pazarlama araçlarının özelliklerine göre değerlendirilmesi : Kırgızistan'da bir araştırma = Evaluation of digital marketing advertisements according to the characteristics of digital marketing tools : A research in Kyrgyzstan /

Hakverdi, Gulkaiyr. author 246054 · Aydın, Sonay Zeki, 1972- thesis advisor 17557 · Süleyman Demirel Üniversitesi. Sosyal Bilimler Enstitüsü. İşletme Anabilim Dalı. 16809 issuing body

Geleneksel internet pazarlamanın yerini yeni dijital iletişim kanalları ve çok çeşitli fırsatlara olanak sağlayan dijital pazarlama almaktadır. Bu nedenle dijital pazarlamanın özelliklerini ve ürün tanıtım fırsatlarını belirlemek zorunlu hale gelmektedir. Dijital pazarlama ile internet pazarlaması arasındaki farkı tanı...