Buscador de Tesis y publicaciones académicas

Mobile marketing

Bartłomiej Kurzyk · Tahir Rashid · Sayed Ali Hayder

The Dark Side of Content Marketing

Elaine Mercer-Jones · Kat Rezai

Marketing is Going Digital: Some Changes and Implications for Marketing Management

Schlegelmilch, Bodo B.

Innovative approaches to digital marketing: using artificial intelligence to achieve sustainable development of enterprises

Vitalii Nianko · Zinaida Andrushkevych

The article explores the integration of artificial intelligence into digital marketing practices as a means of promoting the sustainable development of enterprises. The purpose of the study is to analyze the potential of marketing innovations based on the use of artificial intelligence in the context of achieving the e...

Application of Digital Marketing (social media and email marketing) and its Impact on Customer Engagement in Purchase Intention: a case study at PT. Soltius Indonesia

Aryo Bismo · Sukma Putra · null Melysa

Along with the development of Internet and technology users in Indonesia, one of the marketing approaches that can be use by company to approach customers is digital marketing, while social media and email marketing are digital marketing tools that the most suitable for Indonesia market nowadays. Beside of the easiness...

MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0

Andriy Melnyk

This study analyses the evolution of marketing from conventional techniques to the decentralised, user-driven environment of Web 3.0. The aim is to highlight the changes in marketing strategies brought about by breakthroughs in digital technologies, focusing mainly on the influence of blockchain, AI and decentralised p...

Social Media and Digital Marketing

Russell Schwartz · Katherine MacDonald

Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Brand Clothing Locke Peke Di Kota Bima

ISMUNANDAR IS · INTISARI HARYANTI

This study aims to identify and analyze the influence of Digital Marketing and Product Quality on Consumer Satisfaction in the “Locke Peke” clothing brand in Bima City. Digital marketing is a promotional strategy that utilizes digital technology to reach a wider audience, while product quality includes durability, desi...

Pengaruh Digital Marketing terhadap KeputusanPembelian Melalui Brand Awareness dan Brand Image Sebagai Variabel Intervening (pada UMKM D’moroy di Kota Jambi)

null Kayla Ashifa · null Novita Sari · null Maratun Saadah

Penelitian ini dilatarbelakangi oleh pentingnya pemanfaatan digital marketing dalam meningkatkan daya saing UMKM, khususnya dalam membangun brand awareness dan brand image guna mendorong keputusan pembelian konsumen pada UMKM D’Moroy sebagai produsen tas anyaman khas Jambi. Di tengah persaingan produk kerajinan yang se...

Analisis Strategi Pemasaran Media Sosial Galunggung Farm Menggunakan Metode Prace

Firda Indriyani · Irfan Ardiansah

Digital marketing is very important because of the advancement of industry in the world, making many companies use digital marketing in promotion and sales so that the use of digital media increases. This makes Galunggung Farm want to develop sales by developing new markets by focusing on market development towards B2C...