Buscador de Tesis y publicaciones académicas

Accessibility and inclusion for people with disabilities with digital marketing in Thailand and beyond: a call to action

Adam, Poulsen · Muhammad Novsyaroni, Umar

Digital marketing presents an innovative opportunity to advance accessibility and inclusion for people with disabilities worldwide through enabling entrepreneurship, disability-inclusive digital marketing practices, and improved promotion of existing solutions. This commentary uses Thailand as an illustrative case stud...

Accelerating Performance in the Digital Age: Digital Capabilities, Marketing Agility, and Business Results in Colombian Firms.

Jiménez León, María Alejandra · Becerra Alarcón, Yireth Daniela · Velosa López, Jacquelin

La transformación digital impone desafíos significativos al marketing contemporáneo. Sin embargo, existe escasa evidencia empírica sobre cómo las empresas en economías emergentes como Colombia capitalizan las capacidades digitales para mejorar su desempeño. Este estudio analiza la relación entre capacidades digitales d...

Influencer Marketing Education: Integrating Influencer Marketplaces and Principles into the Digital Marketing Curriculum

Scott Cowley

Digital Marketing

Tammy Donham · Amy Sue Macy · Clyde Philip Rolston

Pelatihan Pemasaran Produk UMK – Digital Marketing Tahun 2022 Kelurahan Cipedes, Kecamatan Cipedes, Kota Tasikmalaya

null Annisa Desty Puspatriani · null Arip Budiman · null Lutfi Kausar Rahman

Tujuan dari pengabdian kepada masyarakat yang mengangkat judul Pelatihan Pemasaran Produk UMK-Digital Marketing Tahun 2022 Kelurahan Cipedes ini adalah untuk membantu masyarakat dan pelaku UMK mendapatkan skill dalam mengkomunikasikan merek dan produk melalui media digital juga pendampingan untuk mengoptimalkan komunik...

DIGITAL SOLUTIONS BASED ON INNOVATIVE TECHNOLOGIES IN THE SYSTEM OF PROMOTION OF SOCIAL AND ETHICAL MARKETING

Natalia A. Shova

Social and ethical marketing is a concept, during the implementation of which the company’s complex activities are aimed at improving the marketing policy and the system of promotion of goods and services, taking in to account the tools of innovation marketing aimed at developing the brand of goods and services. In the...

Digital Marketing Plan for Caesar’s Soul Surftrips

Pekkala, Suvi-Tuulia

This thesis is a product-based marketing plan for a commissioner company in Lima, Peru. This thesis is created based on tourism management studies. Thus, the viewpoint is based on the tourism industry and its characteristics. Moreover, the commissioner is a provider of travel and tourism products: surf trips and surf l...

Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?

Georgios Filippou · Athanasios G. Georgiadis · Ashish Kumar Jha

AbstractMarketing professionals and business owners strive to evaluate the effectiveness of their marketing investments. With multiple marketing channels at their disposal, understanding how these channels interact and influence each other is crucial. Digital analytics tools, such as Google Analytics, tend to measure t...

Implementasi Customer Relationship Management (CRM) dalam Strategi Pemasaran UMKM Berbasis Digital

Fitriany Fitriany · null Yurisman Star

Digital transformation requires MSMEs not only to rely on online promotion but also to manage customer relationships more systematically through the implementation of Customer Relationship Management (CRM). However, most MSMEs remain at the basic level in utilizing customer data, resulting in suboptimal digital marketi...

Pengaruh Kualitas Website dan Digital Marketing terhadap Peningkatan Kunjungan di Tanjung Pesona Beach Resort & Spa

Fitaloka Puteri · Misno Misno · Erwin Erwin

Perkembangan teknologi digital telah mendorong terjadinya perubahan signifikan dalam strategi pemasaran sektor pariwisata, khususnya dalam pemanfaatan website dan digital marketing sebagai sarana utama untuk menjangkau calon wisatawan. Destinasi wisata dituntut untuk mampu mengoptimalkan kualitas website dan aktivitas...