Buscador de Tesis y publicaciones académicas

The Role of Digital Marketing in Achieving Sustainable Financial Growth in Jordanian Banks: An Empirical Study Using Digital Entrepreneurship as a Mediating Variable

Haya Awawdeh · Najwa Alsuwais · Shatha Alrawabdeh · Alaa Albusaili · y 3 más

Introduction: The study aimed to investigate the role of digital marketing in achieving sustainable financial growth in Jordanian banks, with a specific focus on entrepreneurship as a mediating variable. In the context of rapid technological advancements and heightened competition in the banking sector, this study expl...

Implementation of Digital Marketing to Enhance the Promotion of Social Activities and Creative Products at Istana Yatim Al Jufri Orphanage Foundation

Tirta Mulyadi · null Hari Sandi Atmaja · null Eva Amalia · null Wahyudi Ilham

The rapid development of digital technology has significantly transformed communication and promotional activities across various sectors, including social institutions and community-based foundations. Digital marketing has become an important strategy for increasing public awareness, strengthening institutional brandi...

Navigating the Challenges and Opportunities of Digital Marketing Adoption in the Multinational FMCG Sector

Sharmin Ara Chowdhury

Digital marketing adoption in the multinational Fast-Moving Consumer Goods (FMCG) sector presents both challenges and opportunities that significantly impact organizational strategies and market competitiveness. This qualitative study explores the complexities surrounding digital marketing adoption through interviews w...

BRANDING AND MARKETING IN CONDITIONS OF DIGITALIZATION

Svitlana Fimyar · Vadym Blakyta

The changing environment leads to the need to change the very nature of the functioning of economic entities, revise the methodology of strategic economic management, and use new methods and analysis tools. Digital transformation is precisely a change in the ways of functioning, interaction, and management of economic...

The Awareness Paradox: Why Better Knowledge of Digital Marketing Boosts Appreciation Without Reducing Skepticism

Sneha Shrestha · Suraj Kurungwang Limbu · Shraddha Shrestha · Asmita Basnet

Background: Digital marketing has become a cornerstone of modern business strategies, particularly in rapidly digitizing regions like Kathmandu Valley, Nepal. With increasing internet penetration and smartphone usage, businesses leverage digital platforms for advertising, customer engagement, and sales. However, consum...

Transformasi Digital dalam Pemasaran: Strategi Efektif untuk Meningkatkan Penjualan Produk Olahan Teri Nasi di Desa Padelegan

Runik Puji Rahayu · Rani Nur Fitrianti · Rika Syahadatina · Mohamad Herman Djaja

This study aims to analyze the effect of digital marketing strategies on increasing sales of local anchovy rice food products for micro, small, and medium enterprises (MSMEs) in Padelegan Village. Digital marketing strategies are becoming an increasingly popular approach among MSMEs to expand their market reach and inc...

Utilization of Digital Marketing Channels to Optimize Business Performance Among SMEs In Jakarta, Indonesia

Muhammad Arief Kurniawan · null Logaiswari Indiran · null Umar Haiyat Abdul Kohar

Jakarta currently has at least one million small and medium-sized enterprises (SMEs) engaged in various business fields. In Indonesia, SMEs have contributed around 62% of the gross domestic product (GDP). It, of course, makes the existence of SMEs very important for economic growth. Besides that, technological developm...

Diseño de una propuesta de marketing digital para comercializar y distribuir bolsas plásticas para los micro generadores de residuos peligrosos en la ciudad de Bogotá DC

Poloche Ortiz, Jarvey Gustavo · Miranda Delgado, Víctor Humberto · Santamaría Mayorga, Cesar Agusto

1.Titulo 2. Problema de Investigación 2.1 Descripción del Problema 2.2 Formulación del Problema 3. Objetivos 3.1 Objetivo General 3.2 Objetivos Específicos 4. Justificación y delimitación 4.1 Justificación 4.2 Delimitaciones 4.3 Limitaciones 5.Marcos de Referencia 5.1 Estado de Arte 5.2. Marco Teórico 5.1. El comercio...

Understanding metaverse marketing: open digital living space and marketing strategies

Jixiao Wang · Chong Wang

Agentic AI Workflows for Marketing Automation at Scale: A Practical Framework for Digital Marketing Agencies

Kumar, Rahul