Buscador de Tesis y publicaciones académicas

Stimulating E-Business Capabilities and Digital Marketing Strategies on Business Performance in E-Commerce Industry

Federico Del Giorgio Solfa · Sandra Cristina De Oliveira · Fernando Rogelio Simonato

This study investigates how e-business capabilities and digital marketing strategies jointly influence business performance in the e-commerce industry, which has experienced unprecedented growth driven by technological advancements and changing consumer behavior. E-business capabilities encompass the use of technology...

Developing Digital Marketing Strategies to attract family customers. Case study: Holiday Club Caribia Turku

Yousaf, Adeel

Today’s digital marketing has become an essential element of any hotel business. The rapidly growing role of digital marketing has impacted the way hotels promote their offerings to current and potential customers. It does not only build brand awareness, but it can also increase sales, grow businesses, and engage more...

Peran Digital Marketing Dalam Menarik Minat Calon Donatur Untuk Berdonasi Di Yayasan Galang Bersama Kami

null Ryan Agung Ramadhan · null Maskuri Sutomo · null Syamsul Bachri · null Risnawati Risnawati

yayasan Galang Bersama Kami Foundation is an Islamic philanthropic humanitarian organization that is engaged in empowering poor people who use digital marketing as an online medium to attract potential donors to donate. The aim of this research is to find out how important the role of digital marketing is in attracting...

Evaluating the impact of digital marketing strategies on consumer behavior : a study of Khaadi in Pakistan

Athar, Haseeb

This thesis was commissioned by Khaadi to examine how digital marketing strategies influence consumer behaviour in the Pakistani fashion industry, with Khaadi serving as the case study. The main objective of the research was to evaluate how digital tools such as Google Ads, Instagram, and Facebook campaigns affect cust...

The Digital Shift: Social Media Marketing, Consumer Behaviour, and Brand Loyalty in India

Mahesh D · Dr. Kruti Vaibhav Dave

India operates as the second-largest global internet market because it has more than 900 million active internet users, which makes it crucial for studying digital marketing effects on customer behavior and brand loyalty. The digital advertising budget of India reached ₹49,000 crore during FY2025, which represented 44...

Digital Marketing Literacy and MSMEs Improvement Based On The Teachings Of Ki Hadjar Dewantara: “Ngandel, Kendel, Kandel, and Bandel"

null Agus Dwi Cahya · null Nanang kususma mawardi · null Dika Prawita · null Chichi · y 2 más

This study aims to overcome problems in the community, especially how to increase MSMEs and the importance of digital marketing literacy. This research stage is using the survey stage, identification and overcoming and implementation stages. The result is that many housewives have problems with increasing MSMEs and dig...

Online Digital Marketing Training

KUMAR, D · markenting

Digital Marketing Course in Telugu : ODMT brings you Telugu’s most Advanced Digital Marketing course – now upgraded with AI-powered tools and automation. Whether you’re a student, job seeker, entrepreneur, or housewife – our course helps you build a successful career in digital marketing using both traditional strategi...

Methodology of SWOT analysis of the use of digital marketing technologies in commercial banks

Gozal Bekmurodova

This article considers the methodology of SWOT analysis of the use of digital marketing technologies in commercial banks. The subject of research is the theoretical and practical basis of SWOT analysis in the application of digital marketing technologies in commercial banks of our republic. The purpose of the article i...

From analogue to digital supply chains: implications for fashion marketing

Autoría no especificada

Future users, content and marketing

Gordon Fletcher · Alexander Christov