Buscador de Tesis y publicaciones académicas

B2B Marketing Strategies in the Global Fighter Jet Supply Chain: A Case Study of Composite Material Suppliers

Kish Kumar

Abstract: The global fighter jet industry is a highly specialised and confidential market where composite materials play a pivotal role in enhancing aircraft performance. This paper investigates the business-to-business (B2B) marketing strategies employed by composite material suppliers serving original equipment manuf...

Influencer Marketing Revolutionizes Culinary Businesses Globally

Mufti Rosyid V. M · Feri D. Sampurno · Mochamad Fahmy Arief · Siti Mardhiyah · y 1 más

This study explores the impact of influencer marketing on culinary businesses, focusing on Padang Payakumbuah restaurant. Through a literature study approach, it investigates influencer marketing's role in brand promotion, exposure, and consumer response. Data collection involves academic journals and social media plat...

The Relationship between Digital Marketing and Outpatient Visit Interest at Elang Medika Corpora Pulomas Hospital in 2024

Ellencia Pramesti · Yurita Mailintina · null Ludovikus

Pendahuluan: Kemajuan teknologi, terutama dalam digital marketing, telah mempengaruhi sektor kesehatan secara signifikan. Rumah Sakit menghadapi tantangan seperti persaingan dan lokasi kurang strategis dalam mempromosikan layanannya. Digital marketing menjadi solusi efektif untuk memperluas jangkauan pasar dan meningka...

الدور المعدل للبيئة التسويقية في العلاقة بين التسويق الرقمي الرشيق وتحسين الأداء التسويقي The Mediator Role Of Marketing Environment In The Relationship Between Agile Digital Marketing And Improving Marketing Performance

Bakaya, Ghada

Unlocking Sales Potential: The Influence of Digital Marketing Practices on the Sales Performance of Real Estate Brokers in the Philippines

null Mascardo-Syed · null Sawadjaan · null Yusop · null Mojica

This study investigates the influence of digital marketing practices on the sales performance of real estate brokers in the Philippines, focusing on their capability to optimize online platforms in a fast-evolving, technology-driven market environment. The study evaluates core digital marketing capability dimensions, i...

The Impact of Digital Marketing on Parent-Child Relationships and Family Dynamics

Laid Bouakaz

Digital marketing influences our purchasing choices and restructures family relationships in today's highly connected digital world. This article explores the hidden yet substantial influence digital marketing experts on parental-child relationships. The digital environment is transforming family life through its impac...

RESEARCH ON DETERMINING PERCEPTIONS AND ATTITUDES TOWARDS EMOJI USE IN DIGITAL MARKETING CAMPAIGNS

ERU, Oya · YAKIN, Volkan

The effect of the digital revolution is spreading through all aspects of life. One of the newest periods of marketing strategy is digital marketing. The most intensive group using digital devices is young students. In addition, young consumers are the group that uses social media the most. Users who want to interact wi...

ЭВОЛЮЦИЯ МАРКЕТИНГА В ЭПОХУ ЦИФРОВЫХ ТЕХНОЛОГИЙ

Autoría no especificada

This article examines the transformation of marketing strategies under the influence of digital technologies. The authors analyze key changes in marketing practices driven by economic digitalization and shifts in consumer behavior. Particular attention is given to emerging digital tools, including social media, mobile...

Modern trends in digital transformation of marketing & management

Bezpartochnyi, Maksym

The monograph examines the current trends in the development of digital technologies in marketing, management and business administration. The prospects for the development of digital technologies in various sectors of the economy of Ukraine and the trends of the influence of digital technologies on global shifts in th...

Marketing digital como instrumento de apoio à educação ambiental em uma instituição federal de ensino: o caso da UFBA

Dórea, Alice Meira Gomes

A revolução tecnológica iniciada no final do século XX tem modificado desde as formas de comunicação até as formas de atuar das organizações, mudanças estas que incluem as transformações nas atividades de marketing, fator que suscitou no surgimento do marketing digital. Atualmente têm sido realizados diversos estudos s...