Buscador de Tesis y publicaciones académicas

Artículo 2025 Revisado por pares

Role of Digital Marketing in Empowering MSMEs: Adoption Practices and Performance Impact

Jithesh Mon Mullool · K. Kumuthadevi · A. E. Neethu

MSMEs, or micro, small, and medium-sized businesses, are a vital segment of the Indian economy, which greatly contributes to employment and GDP. Despite its dynamic nature, the sector has been slow to adopt digital marketing strategies, which are critical for survival and competitiveness in today’s technology-driven ma...

economics and business social sciences

• Shanlax International Journals
• DOI: 10.34293/2321-2012.2025.0002.10

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Capítulo de libro 2025 Revisado por pares 13 citas

Digital Twin-Enhanced Sentiment Analysis for Targeted Marketing Optimization

Hamed Nozari · Sepideh Samadi

This research presents a digital twin-enhanced sentiment analysis model for optimizing targeted marketing strategies using multi-objective optimization. By integrating BERT-based sentiment analysis, digital twin simulation, and evolutionary algorithms, the framework dynamically adjusts marketing actions to maximize eng...

• IGI Global Scientific Publishing
• ng
• DOI: 10.4018/979-8-3693-4369-2.ch008

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Artículo 2024 Revisado por pares 1 cita

Meningkatkan Keunggulan Bersaing UMKM Melalui Digital Marketing

null Ustadus Sholihin · null Sudarmiatin Sudarmiatin

This research discusses examination strategies using a quantitative exploration approach in the context of MSME digital marketing. a positivist-based research method was used to investigate the influence of radical innovation on the competitive advantage of Lampit MSMEs in the North Hulu Wetland Region. Data was collec...

economics and business social sciences

• Institut Teknologi dan Bisnis Semarang
• DOI: 10.54066/jurma.v2i2.1856

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Artículo 2025 Revisado por pares

A INFLUÊNCIA DO MARKETING DIGITAL NO COMPORTAMENTO DE CONSUMO NAS REDES SOCIAIS

Danilo Destro Bueno · Mateus Souza Romano · Luciana Antoniosi

Este trabalho tem como objetivo analisar a influência do Marketing Digital no comportamento do consumidor. A pesquisa baseia-se em revisão bibliográfica, abordando a evolução do marketing, suas estratégias digitais e os impactos no processo de decisão de compra. O estudo destaca a relevância das redes sociais, a person...

• Seven Events
• DOI: 10.56238/err01v10n6-007

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

ANALISIS TINGKAT PEMAHAMAN MANAJEMEN PEMASARAN TERHADAP MAHASISWA PROGRAM STUDI BISNIS DIGITAL

Fransiska Maimuna · Nur Roroa

This study aims to analyze the degree of absorption. Student of the Digital Business Study Program on Marketing Management. In addition, the lecturers’ skills in improving learning media are the objectives of this study. Adequate understanding related to this material is very important so that students are able to desi...

4. Education social sciences education

• Universitas Pasundan
• DOI: 10.23969/brainy.v5i1.91

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Artículo 2023 Revisado por pares 2 citas

The Use of Digital Marketing Technologies in the Commercial Activity to Increase Enterprises’ Value in the COVID-19 Conditions

Svitlana Kovalchuk · Olena Arefieva · Anna Shevchenko · Oleksandr Kononov · y 1 más

Under the current conditions of the COVID-19 pandemic, the practice of providing goods and services, as well as their availability to consumers, remains relevant and requires further scientific research. The purpose of the article is to substantiate the conceptual basis of using digital marketing technologies in the co...

engineering and technology natural sciences earth and related environmental sciences 3. Good health

• Universidad del Zulia
• Spanish
• DOI: 10.46925//rdluz.40.28

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Capítulo de libro 2025

Fostering Collaboration through Digital Marketing Strategies

Tepelena, Ikbale

The cooperation between Italy and Albania in digital marketing and the utilization of brand am-bassadors has become an important point for enhancing cross-border business relationships and cultural exchanges. This study examines the dynamics of this collaboration, focusing on digital marketing strategies and the role o...

economics and business social sciences

• English
• DOI: 10.4458/7851-10

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Artículo 2025 Revisado por pares 3 citas

Conceptual model generation of the relationship between digital marketing capability and business performance: evidence from Turkey

Esma Acayip · Dilsad Kirselioglu · Gokhan Akel

Purpose The study develops a model that associates digital marketing capabilities with customer relations orientation, technology orientation and social customer relationship management (CRM) competence with business performance, considering market environment factors. It also aims to contribute to the literature with...

Customer relations orientation Digital marketing capability Business performance economics and business

• Emerald
• Turkey
• English
• DOI: 10.1108/ijoem-03-2022-0478

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Tesis (sin nivel) 2023 Acceso abierto

PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN EMPLOYEE EMPOWERMENT TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN DIGITAL MARKETING

MELA FARYHUNNISA, .

Penelitian ini bertujuan untuk mengetahui pengaruh dari perceived organizational support dan employee empowerment terhadap employee engagement pada karyawan digital marketing. Penelitian ini menggunakan metode penelitian kuantitatif dengan analisis regresi berganda. Populasi dalam penelitian ini adalah karyawan digital...

Psikologi, Ilmu Jiwa economics and business social sciences 8. Economic growth

• English

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Artículo 2024 Revisado por pares

The usage of digital marketing tools among Vietnamese B2B start-ups in building customer relationships

Nguyen Tran Trung

Digital marketing has been being widely used around the world and changing at a rapid rate. For small businesses, especially start-ups, digital marketing is bringing new opportunities to meet the goals that were previously impossible to achieve. However, many micro-enterprises are not utilising digital marketing to its...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• University of Finance - Marketing
• DOI: 10.52932/jfm.v15i5.525

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