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The article is devoted to the consideration of the prospects for integrating digital marketing tools into the economic activities of key entities in the agro-industrial complex. Based on a system analysis of scientific literature, statistical analysis of empirical data and industry development trends since 2021, as wel...
Hasani, Vjollca Visoka · Zeqiri, Jusuf · Todorovik, Teodora · Jaziri, Dhouha · y 1 más
Abstract Background In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives This study aimed to explore the impact of digital content marketing on customer purchase intentions. Method...
Nasywa Fildza Nabila · Sekar Amalia Putri · Rayinda Faizah · Dwi Susanti · y 1 más
This community service activity aims to improve the quality of services of the Borobudur Homestay Village community and digital marketing education. The method for this program goes through several stages, namely observation and socialization, training and mentoring, as well as creating a video profile and website for...
Konoplyannikova, M. · Radkevych, L. · Netreba, M. · Bilan, M. · y 2 más
This article explores the dynamic evolution of digital marketing and communication strategies within agricultural enterprises across diverse social media platforms amidst the industry's ongoing transformation. Employing a comprehensive approach, including detailed case studies and a mix of quantitative and qualitative...
agricultural innovationtechnological adaptationeconomics and businesssocial sciences
Introduction: This study investigates the key factors—trust and security, rewards, accessibility, and relevance—that impact consumer engagement with Amazon’s digital marketing initiatives. By analysing these factors, the research aims to provide insights that could improve customer interaction and contribute to the opt...
Zulham Sitorus Zulham · Andysah Putera Utama Siahaan Andysah · Ibrahim Ibrahim · Bambang Sugito Bambang · y 2 más
The digital era has changed the way people carry out daily activities, including shopping. This provides an opportunity for Micro, Small and Medium Enterprises (UMKM ) to expand their market by utilizing digital marketing platforms. One digital marketing method that can be used by UMKM is Search Engine Optimization (SE...
The financial institutions nowadays increasingly depend on digital marketing tools to attract and retain customers. The paper examines the role of digital channels - social media, Search Engine Optimization, and personal email campaigns among others - in customer engagement. This is a highly competitive industry; there...
The rapid development of digital technology has transformed commercial systems and legal relationships, including the emergence of digital affiliate marketing as a performance-based marketing model. In this system, affiliates promote products or services through digital platforms and receive commissions based on succes...
The development of digital technology has brought significant changes in marketing strategies, particularly in promoting culinary products through digital platforms. TikTok is used as a digital marketing medium because it is capable of reaching a wide audience and quickly generating consumer interest. This can be seen...
This study aims to provide a comprehensive overview of strategic marketing management in contemporary business environments, focusing on the importance of customer-centric strategies, data-driven approaches to market segmentation, targeting, and positioning (STP), effective brand management, and the increasing signific...
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