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I Dewa Gede Kresna Wirawan · I Wayan Suanda · Putu Siti Firmani
Background: Coffee farmers in Belatungan Village, Bali, face challenges, including low economic returns and environmental degradation due to inefficient waste management. The study aims to improve economic sustainability and environmental health by integrating the principles of circular economy and digital marketing. T...
Gutiérrez Leefmans, María Catalina; 392662 · NAVA ROGEL, ROSA MARIA; 227088 · TRUJILLO LEON, MARIA ANDREA; 216279 · Gutiérrez Leefmans, María Catalina · y 2 más
The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the Mexican context knowledge through the observation to websites of SMEs with digital trust seal. The dig...
Marketing mixTrust sealAdministración y ContabilidadDigital marketing
The aim of the study is to explore the employers' demands for personal skills in graduate and junior positions in the field of digital marketing. The research summarizes the review of academic literature on transferable soft skills, focusing on the digital marketing sector. Job requirements in digital marketing related...
economics and businesssocial sciences8. Economic growth
Satria Danur Dara · null Sri Mulyani · null Emanuel M Bayudhirgantara
Abstrak : Digital transformation in the trade industry encourages the use of social commerce platforms, such as TikTok Shop, as the main means of marketing local perfume products. This condition requires business actors to manage digital marketing strategies effectively and build consumer trust to improve the sustainab...
Aishwarya S. Patil · Nagaraj R. Navalgund · Shashidhar Mahantshetti
In numerous aspects of digital marketing usage, India is among the top two countries in the world. Almost all businesses currently use digital marketing. Thousands of start-up businesses with new ideas strive to break into the corporate sector every year. Unless they have a good marketing plan, start-ups and SMEs will...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
he whole world is being digitized and the economic development of urban areas continues to accelerate. The same goes for tourism and its employment of digital tools, namely digital marketing. Digital marketing is significantly changing the way destinations communicate with potential consumers. New digital technologies...
social networkseconomics and businesssocial sciencesurban areas
In the ever-evolving digital era, Micro, Small, and Medium Enterprises (MSMEs) must adopt digital marketing strategies to remain competitive in an increasingly competitive market. Although digital marketing has proven effective in expanding reach and boosting sales, many MSMEs still face challenges in effectively imple...
The purpose of the thesis was to create a digital marketing plan for the company Vegetaari K&K Oy, which will operate a possible future opening in the future. In addition to this, the aim was also to raise awareness of the company’s main product, which is a plant-based live raw food. The theoretical part examined the h...
Degree Programme in Restaurant Entrepreneurshipvegetarianismsocial mediamarketing
Shandikha Arya Yudha Rahman · Agus Rahayu · Heny Hendrayati
Purpose: This study explores the evolution of digital marketing and the role of Artificial Intelligence (AI) and Big Data in enhancing marketing effectiveness. As market complexity and consumer needs continue to evolve, companies must adopt new technologies to optimize their strategies. Methodology/approach: This resea...
The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher educa...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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