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This study examined the influence of digital marketing on the global promotion of fine-arts products among fine-arts producers and dealers in Benin City, Edo State, Nigeria. Anchored on the Technology Acceptance Model (TAM), the study pursued three objectives: to determine the extent of digital marketing adoption among...
The digital era, which is currently growing, especially in digitalization, can really help day-to-day life, one of which is doing business. By implementing digital marketing optimizationit will increase profits and will also make the business more effective and efficient. This study aims to determine the impact of impl...
Elisa Amalia Triananda · Jerry Christian Batubara · Sotya Fevriera · Angelita Titis Pertiwi · y 1 más
MSMEs play a vital role in the economy. However, the number of MSMEs in Salatiga that have adopted digital marketing is still not comparable to the number of consumers who have adopted digital payments. This community service activity aims to provide digital marketing training to merchants mentored by the Salatiga Trad...
Fani, Majid · Jalali, Seyyed Mehdi · Vahabzadeh, Shadan
This research aims to study the effect of using digital (web-based) analyses in performance measurement and optimization of digital marketing in digital-based companies in Tehran. The data collection tool was a researcher-made questionnaire. A panel of experts and supervisor were asked to measure the validity of the qu...
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The main objective of digital marketing is attracting customers and allowing them t...
Interacteconomics and businesssocial sciencesDigital Marketing
A B S T R A C T This study discusses the importance of digital-based marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Singakerta. The purpose of this study is to analyze the influence of digital-based marketing strategies on the performance of MSMEs in Singakerta. The research method used is a q...
Digital transformation has significantly changed the way tourist destinations are promoted and managed. In the modern environment, geospatial data and GIS (Geographic Information Systems) are becoming key tools in the digital marketing of tourism. The aim of the paper is to analyze the role of geospatial data in improv...
Digital transformation has significantly changed the way tourist destinations are promoted and managed. In the modern environment, geospatial data and GIS (Geographic Information Systems) are becoming key tools in the digital marketing of tourism. The aim of the paper is to analyze the role of geospatial data in improv...
This study aims to enhance the capacity of the Smart printing SMEs through digital marketing training to expand market reach and improve competitiveness. With the rapid advancement of technology, SMEs in Indonesia, including the printing sector, face challenges in adapting to digitalization, which can increase marketin...
Micro, Small, and Medium Enterprises (MSMEs) play an important role in local economic growth, yet many still struggle to market their products online because of limited digital literacy, lack of business training, and unfamiliarity with marketplace platforms. This community service program aimed to strengthen the digit...
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