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Digital marketing is the transformation of businesses and organizational landscapes – be it opening access to global markets and communities of interest, uncovering new pricing models, revolutionizing the placement and distribution of products, transforming media, facilitating greater collaboration and efficiency withi...
Consulting firmseconomics and businesssocial sciencesContent analysis (Communication)
The implementation of data collection and analysis actions can improve the effectiveness and decision making on digital marketing strategies. The aim of this research is to find out which digital marketing actions are carried out by some companies and to be able to link them with big data applications directly or indir...
Abstract Marketing academics are keenly aware of the seismic shifts in today's marketing environment caused by digital (dis)intermediation. In this article, we discuss four types of digital (dis)intermediation, and how they affect branding activities of incumbents and new firms. First, we discuss digital transaction in...
One of the problems in marketing UMKM products is the lack of knowledge about digital marketing. This community service aims to provide education to UMKM players in RW 04 Kramat Pela Kebayoran Baru Jakarta Selatan about the use of digital marketing as a strategy to market UMKM products during the Covid-19 pandemic. The...
HSocial Sciencesovid-19; digital marketing; instagram; kramat pela; umkm.
Digital marketing is a type of marketing strategy that is gaining popularity day by day. Its use is very prominent as well in today’s time but not many know how to utilise it to its full potential while ensuring no rules or regulations or concerns are violated as such. For this reason, this research was conducted where...
Hanni Tania · Atiqa Nur Latifa Hanum · Sahidi Sahidi
Digital repository is a storage medium for the academic community that is open access. The selection of marketing media and content that has not attracted users utilizes digital repositories and affects the user level. The method used is qualitative with non-participant observation techniques, in depth interviews. Data...
This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and on target. This research uses a qualitative descriptive approach with STP (Segmenting, Targeting, Positioning), Marketing Mix 7P, and SWOT analysis methods. Describes the data obtained from the rese...
Resumo: A transformação digital possibilitou um contato mais próximo entre as empresas e seus consumidores. Agora, é possível mensurar o comportamento dos clientes e obter informações mais assertivas, não apenas sobre o que eles falam, mas principalmente sobre o que fazem, seus anseios, localização geográfica, etc. Log...
Marketingeconomics and businesssocial sciencesMarketing na internet
The major shift of media and digital platforms has changed the meaning of fashion causing a drastic change in fashion businesses. This study examines on how digital technology has impacted fashion marketing and its communication strategies. Media evolution which is a major reason of fashion business shift from traditio...
media and communicationseconomics and businesssocial sciences
Dihan Rhofhatunnnisa · Dewi Sartika · Kristina Selvi · Ahmad Rafi Anhar
Current developments and business complexity encourage companies to manage customer relationships and increase competitiveness through digital marketing in line with sharia business development. This research explores the role of digital marketing in sharia business in the digital era, with the aim of understanding mar...
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