Buscador de Tesis y publicaciones académicas

The Effectiveness of the Synthesis of Traditional and Digital Marketing Methods on the Example of a Georgian Business Company

Vladimir Tsimakuridze

Models of traditional and digital marketing methods and tools are discussed individually and in terms of their synthesis. The performance indicators of each direction and their compliance with marketing goals are analyzed. It is important to note that only traditional or only digital marketing methodologies and tools,...

El màrqueting digital i els influencers

Jauregui Echalecu, Jazmín

En aquest treball s'ha fet un estudi de l'evolució del màrqueting en general, però aprofundint en el màrqueting d'influència, quines són les seves característiques i com és la nova figura de l'influencer. Comença amb una breu explicació del màrqueting convencional i continua amb l'adaptació d'aquest al món digital per...

Artificial intelligence and transforming digital marketing Artificial intelligence and transforming digital marketing , edited by Allam Hamdan and Esra Saleh Aldhaen, Cham, Switzerland, Springer, 2023, XX, 1188 pp., € 279.99 (hardback), ISBN 9783031358289

Lailatul Sya’diyah

Leveraging on Digital Marketing Technology to Enhance the Profitability of Oil Palm Micro, Small and Medium Enterprises (MSMEs) in Edo State Nigeria

Friday O ADJENE

This study investigates the potential of leveraging digital marketing technologies to enhance the profitability of oil palm Micro, Small and Medium Enterprises (MSMEs) in Edo State, Nigeria. Oil palm is a crucial sector in the Nigerian economy, but MSMEs within this industry face challenges such as limited market acces...

Pendampingan Digital Marketing pada Pelaku UMKM Makanan Ringan melalui Pendekatan ABCD

Aqidatul Izzah · Hari Prastyo · Ellina Feby Arianti · Khafidhoturrofia Khafidhoturrofia · y 1 más

Program pendampingan pelaku UMKM makanan ringan berbasis digital marketing melalui pendekatan Asset Based Community Development (ABCD) ini bertujuan untuk mengoptimalkan potensi UMKM Robi Jaya di Desa Mergobener, Kecamatan Tarik, Kabupaten Sidoarjo. UMKM ini memproduksi kacang bawang sebagai produk unggulan dan beberap...

Analysis on the implementation of digital marketing towards motorbike transport service case study: GO-JEK (online taxi motorbike) Jakarta, Indonesia

F.A. Wisnu Wirawan · Elsie Oktivera

The development of information technology, followed by the advancement of digital communication tools, has encouraged businesses to change the way of communicating the product. Digital marketing communications strategy is a strategy of using digital communication media such as for example a smartphone. The purpose of t...

Peningkatan Penggunaan Teknologi Informasi dalam Edukasi Pemasaran Digital Pelaku Usaha Rumahan

Abulwafa Muhammmad · Dhio Saputra

Home-based business actors are one of the many business fields that play a role in supporting the economy in Indonesia. Home business actors are part of MSMEs (Micro, Small and Medium Enterprises) which must always keep abreast of existing changes and developments. One of the changes and developments that have a major...

DETERMINING CHALLENGES OF DIGITAL MARKETING MANAGEMENT IN DEVELOPING YOUTH ENTREPRENEURSHIP AND CREATIVITY

DITRICK DISMAS MTUKA · BENNY PRAKARSA YUSTIANTO · MAHRINASARI MS · ERNIE HENDRAWATY

Abstract The purpose of this study is to identify the challenges of digital marketing management in fostering youth entrepreneurship and creativity in Tanzania. The low level of digital marketing in Tanzania, due to various challenges, has attracted a researcher in this particular field of study. Customers in the marke...

Стан та перспективи розвитку digital-маркетингу

Autoría no especificada

Встановлено сучасну сутність digital (інтерактивного, цифрового) маркетингу та його переваг (для інформування, знайомства, вибору, раціональної купівлі, лояльності споживачів). Охарактеризовано канали та технічне забезпечення digital-маркетингу. Досліджено: цілі використання digital-маркетингу, загалом, та у мережі Інт...

Digitaalinen markkinointisuunnitelma kauneusalan yritykselle

Sonne, Elena

Toiminnallisen opinnäytetyön tavoitteena oli luoda digitaalinen markkinointisuunnitelma kauneusalan yritykselle. Toimeksiantaja on starttaava yritys, jolle markkinoinnin kehittäminen aloitettiin ihan alusta. Opinnäytetyön tarkoitus oli tutkia, miten yrityksen makro- ja mikroympäristö vaikuttaa yrityksen markkinoinnin k...