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Digital marketing has transformed the way businesses communicate with consumers. This research paper examines the impact of digital marketing strategies on consumer buying behavior. The study focuses on social media marketing, influencer marketing, online reviews, personalized advertisements, and email marketing. Prima...
The article addresses the study of digital marketing as a marketing system, the definition of its key elements, feeds and outputs, as well as levels of structure. At the moment, digital marketing is mostly considered at the micro level, while it is functioning at the level of the entire economy, and the systemic intera...
economics and businesssocial sciences8. Economic growth
Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to...
economics and businesssocial sciencesDigital Marketing in the Business Environment
This research focuses on the role of digital marketing in the growth and development of Small and Medium Enterprises (SMEs). The study provides an overview of SME marketing theories and concepts and discusses the importance of digital marketing for SMEs. It also reviews the digital marketing strategies that are suitabl...
economics and businesssocial sciencesother engineering and technologiesengineering and technology
Riduan Mas'ud · Baiq El Badriati · Muhammad Azizurrohman
Purpose — This study aims to determine the level of responsiveness of Islamic cooperatives, namely BMT, in implementing digital media as a marketing tool in West Nusa Tenggara. Research method — The authors used a snowball sampling methodology to collect data using a descriptive qualitative method mixed with literature...
George Kofi Amoako · Gifty Agyeiwah Bonsu · Antoinette Yaa Benewaa Gabrah · George Oppong Appiagyei Ampong
The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer different kinds of personalized campaigns that companies can use to communi...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
The fastest e-Commerce approach possible is digital marketing. In this marketing technique, we can purchase or sell quickly. With the aid of digital marketing, you can meet the widest possible audience or client, and you can do it quickly. It is extremely relevant in today's commerce environment. This technology improv...
Khudoyarova Ziyoda Maratovna · Erkaboyeva Jasmina Safarali qizi
This article analyzes the role and effectiveness of digital marketing tools in business development. With the widespread adoption of modern technologies and the internet, marketing strategies have undergone significant changes, shifting from traditional advertising methods to digital platforms. The study examines key d...
Sinar Dharmayana Putra · Michael Ricky Sondak · Erwin Parega · Sean Michael Owen Wijaya · y 1 más
Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this study found that the ad...
Purpose: In the digital age, marketing strategies are crucial for engaging customers. This study aims to evaluate how digital marketing enhances customer engagement in the hotel industry, focusing on Western Province in Sri Lanka. This study's primary objective is to assess the impact of digital marketing to enhance cu...
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