Buscador de Tesis y publicaciones académicas

Digital Marketing of Ecotourism: An Analysis of the Ecotourism Businesses in Bhutan

Hediye Gamze Türkmen

In recent years, ecotourism has been recognized as a significant aspect in a number of topics including sustainability, conservation, and social welfare, and has been the focus of numerous scientific studies. The literature indicates that new strategies, rather than traditional methods, are required in marketing ecotou...

The Power of Artificial Intelligence in Digital Marketing

null Prof. Kothiram N. Girsawale · null Rushabh Vijay Mandavgade · null Vibhusha Sonkusare · null Mr. Murlidhar K. Jambhulkar

In the dynamic landscape of digital marketing, businesses are constantly challenged to engage their target audience effectively amidst a plethora of information and choices. Artificial Intelligence (AI) emerges as a pivotal solution in addressing these challenges, revolutionizing traditional marketing approaches throug...

The Development of a Digital Marketing Strategy Model to Influence Re_Purchase Intention of Consumer Products Through Online Channels

Kitichai Sreesuknam · Karun Kidrakarn

The rapid expansion of Thailand's e-commerce industry, fueled by evolving consumer behaviors and increasing digital adoption, has created a competitive landscape where businesses must develop innovative marketing strategies to enhance repurchase intentions. This study constructs a digital marketing strategy model that...

Social media and consumer power : Opportunities and challenges for digital marketing activities

Valentini Chiara

Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to m...

Digital twins: definition, application options in the product life cycle and marketing

Jevtić, Adrijana · Pezoldt, Kerstin

Germany is in the digital transformation process of the economy and society. Digital transformation influences not only production and marketing, but also the consumption and use of goods. The development and use of digital twins accelerate the digital transformation process and increase the competitiveness of the Germ...

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era

Dr. D. Samundeeswari

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era Page No.: 21-31 Stanzaleaf International Journal of Multidisciplinary Studies Vol. 1 No. 2 (2026): March 2026

Pelatihan Digital Marketing Batik Ecoprint (Bacoprint) Dengan Memanfaatkan Media Sosial Kelompok Nasyiatul Aisiyah Pekalongan

Nurul Farida · Fitri Palupi Kusumawati · Desi Budiono

Nasyiatul Aisiyah (NA) Cabang Pekalongan, Lampung Timur merupakan organisasi otonom Persyarikatan Muhammadiyah pada kalangan kelompok Perempuan muda keluarga Muhammadiyah yang terletak di kecamatan Pekalongan. Nasyiatul Aisiyah (NA) memiliki potensi potensi SDM yang mumpuni dan produk kewirausahaan hasil karya inovasi...

Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration

Alison Munsch

Millennials are among the largest age cohorts in United States commanding the strong buying power. They are digital natives perplexing the marketing world to develop effective digital advertising s...

Innovative marketing examples from Hallyu, good practices in innovative – digital and online – marketing activities of the South Korean music industry and TV series

Éva Gajzágó · Viktória Ramóna Dávida

Customer Data Platforms: A Pattern Language for Digital Marketing Optimization with First-Party Data

Tiago Boldt Sousa