Buscador de Tesis y publicaciones académicas

Digital marketing in hospitality and tourism: A bibliometric journey and future research directions

Khalil Ahmad · Yachna Gharde

Diseñando prendas propias: Plan de marketing digital para una marca online de moda personalizada

Oña Romero, Stephanie Samantha

Oña Romero, Stephanie Samantha; director de proyecto: Muñoz Julve, Carlos

Digital Marketing Training for MSMEs to Increase Marketing Channel of Local Banten Product

Septariawulan Kusumasari · Fitria Riany Eris · Yudi LA Salampessy · Anggoro Suryo Pramudyo · y 6 más

This community service activity is a digital marketing training conducted by a lecturer of Food Technology Study Program, Sultan Ageng Tirtayasa University to the people of Ciborang Village, Kadubeureum Village, Pabuaran District, Serang Regency. The purpose of this service activity is to provide training and practical...

Artificial Intelligence Applied to Digital Marketing

José Eduardo Aleixo · José Luís Reis · Sandrina Francisca Teixeira · Ana Pinto de Lima

In a time when the interest in artificial intelligence (AI) is increasingly gaining prominence, being considered by many as the beginning of the 4th Industrial Revolution, this chapter of this book explores, using qualitative research methodology, the impact resulting from AI applied to digital marketing. The analysis...

Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website

Muhamad Azrino Gustalika · Aditya Wijayanto · Riri Irma Suryani

Serayu Larangan Village in Purbalingga has MSMEs in the form of typical food, namely Jenang and Wajik "Jati Rasa". This MSME was founded during the Covid 19 pandemic. This MSME had problems in production and marketing. So far they have only used manual methods both in Jenang production and in sales. This service aims t...

Estrategias de Marketing Digital SEO para el posicionamiento en la web

Chayan Coloma, Alejandro

La presente investigación se orienta en poder conocer las diferentes estrategias de Marketing Digital SEO para poder mejorar el posicionamiento Web en las empresas que pretender mantener su posición en el marketing, ahora no basta no basta con tener una página web para poder obtener los resultados de un marketing esper...

Marketing Automation: A Design Perspective

Declan Scully

Plan de marketing digital de la Distribuidora de Licores, Comercial SISI

Rodriguez Vargas, Ronald Fernando · Sima Miranda, Carlo Julio

Actualmente, y debido a la coyuntura de la pandemia que se vive, muchos pequeños negocios o microempresas se han visto afectados económicamente debido a que no contemplaron en su trabajo cotidiano la aplicación de estrategias de marketing digital que permitan mejorar sus procesos de ventas o posicionar su marca. El obj...

The Impact of Modern Marketing Strategies on Consumer Purchase Behaviour: A Secondary Data Analysis

null DEVIKA B · null MADAN R

Marketing strategies have developed over time as a result of technological progress, changing customer needs, and stronger competition. Businesses are now focusing more on digital marketing. marketing, relationship marketing, influencer marketing, and data-driven personalization to enhance customer engagement the and i...

SMM-TOOLS IN MODERN BUSINESS ANALYSIS

Catherine Shikovets · Halyna Kvita · Olga Kondratyuk

The article examines the main characteristics of the digital economy, which include informatization, globalization, the use of IT technologies, ease and accessibility of obtaining information. Therefore, an analysis of the development of individual markets, companies, and enterprises is impossible without an analysis o...