Buscador de Tesis y publicaciones académicas

Literature Review : Website sebagai Sarana Digital Marketing pada Sekolah Dasar dan Menengah di Era Cloud Computing

Nove Kurniati Sari · Syaddam Syaddam · Riski Zulkarnain

Websites and cloud computing are strategic foundations for supporting digital marketing, education management, and marketing strategies in primary and secondary education schools. The website functions as an official information centre that conveys the achievements that have been achieved by the school, activities, and...

Marketing Management in Digital Marketing and Consumer Behaviour Context

Fatih Pinarbasi

Managerial thinking in marketing management requires holistic perspective for understanding and interpreting issues and trends in marketing environment. Technology plays a key role in business related issues and the effects of it can be seen in digital marketing concept. On the other hand, consumer behavior is always p...

Digital Marketing in the Development of Pharmaceutical Companies: The Current Aspects and Perspectives

Valentyna M. Protsenko · Anastasiia V. Protsenko

The article studies the modern aspects and prospects of using Digital marketing in the development of pharmaceutical companies. Digital marketing in the pharmaceutical industry has been found to help reach an expanded global customer base, providing multiple opportunities to enhance the promotion and sustainability of...

Digital media environment for analysis of audience segments in a digital marketing campaign

GOLDMAN OLIVER ISAAC · JACOBS THOMAS WILLIAM RANDALL · EDMONDS KENT ANDREW · SMITH KEVIN GARY · y 2 más

MARKETING PRACTICES OF AGRO PRODUCTS IN RAJASTHAN: AN ANALYSIS OF MARKETING CHANNELS, DIGITAL PLATFORMS, AND FARMER INCOME

Nema Ram Raika · Dr Ashok Kumar

Purpose. This study analyses the marketing practices of agro products in Rajasthan, examining the marketing channels farmers use, the factors that affect agro-product marketing, the role of intermediaries, and the impact of digital marketing platforms on farmer income and profitability. Methodology. A descriptive-analy...

Digitalization of Pipang Product Marketing for Increasing SME Sales

I. Ilman · Pratiwi Ramlan · Wahyudi Sofyan · Muhammad Rais Rahmat Razak · y 1 más

This study focuses on pipe marketing to increase SME sales in Puncak Harapan Village, which lacks extensive marketing strategies and brands with significant selling value. It aims to leverage the potential of digital technology to expand opportunities for the growth and success of SME businesses in the current digital...

Exploration of the Influencing Factors of Farmers' Willingness and Behavior in New Media Marketing under the Background of “Digital Commerce and Rural Development”

Qiongqiong Zhang

Under the background of “Digital Commerce and Rural Development”, utilizing new media for marketing has become the main way to expand the sales of agricultural products.This paper takes farmer survey data as a sample, based on the theory of planned behavior, explores the influencing factors of the “Digital Commerce and...

Implementasi Analisis SWOT Dalam Strategi Pemasaran Digital Sebagai Upaya Peningkatan Siswa Baru

null Vip Paramarta · null Rheza Fasya · null Khilda Fauziah Lasminingsih · null Hanifah Sukmana · y 1 más

Implementing SWOT analysis in digital marketing strategies is crucial in increasing the number of new student registrants in educational institutions. SWOT, an abbreviation of Strengths, Weaknesses, Opportunities and Threats, provides a basis for formulating effective strategies. In the context of digital marketing, po...

DIGITAL MARKETING STRATEGIES: LEVERAGING AI TECHNOLOGY TO ENHANCE EFFECTIVENESS IN ADDRESSING GLOBAL CRISES

Raden Khemal Youwangka

Digital marketing strategies have become an essential tool for businesses to navigate and respond effectively to global crises. The integration of Artificial Intelligence (AI) technology in these strategies offers unprecedented opportunities to enhance marketing effectiveness during uncertain times. This literature rev...

Research on the Role of Social Media in Brand Marketing under the Digital Background - Taking Luxury Brands as Examples

Ruihang Chen

The development of the digital economy has prompted the global luxury goods industry to show different development trends. The strategy of using traditional media for brand marketing can no longer meet the changes in consumer demand or cope with fierce market competition. On the contrary, the vivid and interactive info...