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The development of the digital economy has prompted the global luxury goods industry to show different development trends. The strategy of using traditional media for brand marketing can no longer meet the changes in consumer demand or cope with fierce market competition. On the contrary, the vivid and interactive info...
null Sanjay Kumar · null Suraj Mandal · null Bhupinder Bhyan · null Abhishek Pandey · y 2 más
One can definitely identify that the current digital marketing era has drastically influenced consumer relations and how companies communicate with them in the virtual world. That is why new tendencies like personalization, big data, social media, and interactive content have become new directions in consumer behavior...
The development of social media, e-commerce platforms, and online advertising technology has opened new opportunities and transformed the way companies interact with consumers. Digital marketing has evolved beyond being merely a promotional tool; it also significantly influences overall purchasing decisions. This resea...
This study aims to explore the interrelationships between digital marketing strategies—such as social media, search engine optimization, and mobile applications—and their impact on ecotourism, environmental conservation, and education. Employing a quantitative research design, a structured questionnaire was distributed...
The Metaverse Era: Reinventing Customer Engagement and Digital Marketing gives a timely exploration of the dynamic intersection of immersive technologies and digital marketing strategies in the age of virtual transformation. As businesses adapt to evolving consumer behaviors, this book examines how the Metaverse—...
MSMEs play an important role in the Indonesian economy, including in Wonosari District. With the number of business actors reaching 1,260, this sector has great potential to grow. However, challenges such as low adoption of technology and sharia economic literacy are the main obstacles. Many business actors still rely...
Zakat collection is the main pillar of Islamic philanthropic institutions. During the pandemic, there has been an increase in the number of online transactions so it is important to know how to optimize zakat collection through digital marketing. The methodology used in this research is a literature study. The absence...
Rahmawati Rahmawati · Zubaidah Assyifa · Mifta Hasda · Rio Panji Saputra · y 1 más
This community service activity is aimed at the Young GenPreneur community as an effort to foster an entrepreneurial spirit through the use of digital marketing. The goal was to determine participants' level of understanding of digital marketing while simultaneously improving their entrepreneurial knowledge and skills....
The purpose of this study is to evaluate, based on official statistical data, Romania's situation on SME marketing adaptation to the digital economy compared to 25 other European countries. The chapter will consist of three parts: Part 1, “Digital Economy”; Part 2, “Marketing of SMEs in the Context of the Digital Age”;...
economics and businesssocial sciences3. Good health
— Self-marketing has gained particular relevance in the digital age, where personal branding has become a crucial component of professional self-realization. This study adopts a comprehensive approach that combines theoretical analysis of self-marketing with empirical data collected through an online survey conducted a...
Hmedia and communicationsMedia Space DynamicsDigital Platforms
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