Buscador de Tesis y publicaciones académicas

Influencers Shaping Viral, Gimmick, and Consumer Behavior

Rachmad, Yoesoep Edhie · Budiyanto · Khuzaini

The contemporary digital ecosystem has fundamentally redefined the relationship between consumers, markets, and value creation. Rapid technological diffusion, platform-based communication, and algorithmic mediation have altered not only how products are promoted, but also how consumers perceive, interpret, and actively...

The impact of AI-supported marketing capabilities and analytics on SMEs' customer agility and marketing performance

Fatma Demirağ

This research examines the impact of marketing analytics and artificial intelligence applications on customer agility and marketing performance in businesses that adopt e-commerce. In this quantitative study, data were collected through a questionnaire. Data collected from 227 managers online were analyzed using the Sm...

PENERAPAN DIGITAL MARKETING MELALUI TEKNIK COPYWRITING DAN SEO BAGI UMKM

Dicky Supriatna · Julisar Surjadi · Deasy Ariyanti Rahayuningsih

In today's technological era, digital marketing is one of the keys to business success. The implementation of digital marketing includes copywriting and Search Engine Optimization (SEO) techniques. The implementation of this service activity provides training for MSME actors to know, understand, and be able to practice...

Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Digital Content, Content Marketing

Pätzmann, Jens

Livestream Marketing and Digital Transformation of Enterprise Marketing Mode

Liubo Sang

Marketing communications in an international company : the importance of the digital marketing and brand identity

Lehtonen, Sini

Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie. Schwerpunkt Digital Marketing

Pätzmann, Jens U.

Characteristic Similarities between Agri-Food Marketing in Bottom of the PyramidSubsistence Markets and Digital Marketing

Autoría no especificada

Comparative Analysis of Traditional Marketing Strategies versus Digital Marketing Strategies in Indian Tourism Industry

Autoría no especificada

Opportunities and Challenges of Digital Marketing in India

Bose, Dr. Subhankar · Kumar, Dr. Gunjan

India is a huge market for marketing of any company's product. It is because of its rising population size and increasing disposable income especially of its young population .Hence all the marketers' pays special attention to India for its own business. As you know, along with the passage of time everything changes in...