Buscador de Tesis y publicaciones académicas

Pengenalan Strategi Digital Marketing untuk Usaha Mikro Kecil dan Menengah di Kelurahan Situ Gede, Kecamatan Bogor Barat, Kota Bogor

Muhammad Asyhar Agmalaro · Dea Amanda

The development of digital technology, and internet has brought considerable changes to marketing activities. The marketing trends have been shifted from conventional to digital marketing. A proper digital marketing can reach target customers effectively and efficiently. The purpose of this activity is to help and enri...

Digital Marketing Strategies in the Energy Sector. Case companies: Royal Dutch Shell Plc and Neste Oyj

Aleksandrenok, Tatiana

The purpose of the thesis was to examine whether energy companies are shifting from traditional marketing and start investing their resources into digital marketing as well as to identify the common patterns in digital marketing strategies of businesses operating in the energy sector. The focus was made on the two case...

Product Marketing Strategy Using Digital Marketing Technology

Leni Susanti

The rapid evolution of digital marketing technologies has transformed the landscape of product marketing, enabling businesses to reach broader audiences and deliver personalized experiences. This paper explores effective product marketing strategies using digital marketing tools and technologies, focusing on their impa...

Influence of Digital Marketing Adoption to Leverage Digital Footfall and Enhanced Sales

Sadashiva Tandur · Adarsh Garg · Mujibur Rahman

Abstract The primary objective of this research is to identify and analyze the influence of digital marketing practises on performance of business of manufacturing enterprises in Delhi-NCR. A quantitative and descriptive research design was implemented in this study. 368 participants from various enterprises were chose...

The Influence of Digital Marketing and Brand Image on Customer Retention on Hospitality Practice with Customer Relationship Marketing (CRM) as a Mediator

I Nengah Kurniawan · I Wayan Ruspendi Junaedi · Gusti Ngurah Joko Adinegara · R Tri Priyono Budi Santoso

In an increasingly advanced digital era, digital marketing, brand image, and customer relationship marketing have become important elements in a company's marketing strategy. This study aims to analyse the effect of digital marketing and brand image on customer retention at Prasi Hospitality, with customer relationship...

Digital Marketing Maturity Models: Overview And Comparison

Elina Bakhtieva

{"references": ["T. de Bruin, R. Freeze, U. Kaulkarni, and M. Rosemann, \"Understanding the Main Phases of Developing a Maturity Assessment Model,\" in Proceedings of the Australasian Conference on Information Systems (ACIS), pp. 8\u201319, 2005.", "D. Chaffey, F. Ellis-Chadwick, R. Mayer, and Johnston, Internet Market...

DIGITAL MARKETING AS A STRATEGY UNDER AMBUSH MARKETING DURING SPORT EVENTS

Mutaman Amir · Pramod Reddy

In this Research paper, we are going to discuss the impact of digital marketing done by the non-sponsors/ non-partners of sports event on the digital viewer of the event (I.e., The rest of the people who are watching the event live on the digital platforms like OTT, TV, etc.), then the impact made by the official spons...

Applications of Marketing Technologies (Martechs) in Digital Marketing

Hashem Aghazadeh · Mozhde Khoshnevis

Relationship Marketing in the Age of Digital Marketing

Paulo Botelho Pires · José Duarte Santos · Ricardo Silva

Social media marketing

Dave Chaffey · PR Smith