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MSMEs are a crucial sector in Indonesia, yet they still face numerous challenges in their development. Therefore, countless capacity-building training programs are conducted to address various challenges in this sector. One of the primary challenges faced by MSMEs is marketing, particularly on digital platforms. This s...
Anna Fariyanti · Herawati Herawati · Yanti Nuraeni Muflikh · Suprehatin Suprehatin · y 1 más
Community service activities were carried out in Palon Village, Jepon District, Blora Regency, a center for beef-cattle production. The initiative responded to the continued reliance on traditional practices, especially manual financial record-keeping and product marketing, which limit efficient, evidence-based decisio...
This study examines the effects of financial literacy and digital marketing transformation on MSME competitiveness and tests sustainability orientation as a moderating variable. A quantitative explanatory design was applied to 162 MSME owners, managers, and operational decision makers in Jakarta. Data were collected th...
Every business is making an effort to sell their goods and services using various digital advertising platforms as the use of digital marketing continues to gain popularity and become more widespread. Personalization is a common practice in the service business, which caters its offerings to meet the specific requireme...
Nusa Dewa Harsoyo · null Hasna Dini Nur Fuady · Rusyda Afifah Ahmad · Soritua Ahmad Ramdani Harahap
Background: This research aims to determine the influence of digital marketing and E-WOM on the purchase decisions of Wardah Unida Gontor students regarding products. Objective: This research examines the influence of digital marketing and E-WOM on the purchase decisions of Unida Gontor students regarding Wardah produc...
This study aims to analyze the influence of digital marketing communication on visitor loyalty at the automotive events Indonesia International Motor Show (IIMS) and Gaikindo Indonesia International Auto Show (GIIAS) through visiting intention. The study employed a positivist paradigm and a quantitative approach. The p...
Laila, Nisful · Sukmaningrum, Puji Sucia · Azman Saini Wan Ngah, Wan · Nur Rosyidi, Luthfi · y 1 más
This study conducts a bibliometric analysis of digital marketing literature in small and medium enterprises (SMEs) over the past two decades, using 295 documents from the Scopus database and employing VOSviewer and RStudio with "biblioshiny." It explores co-authorship, co-occurrence, and co-citation patterns to reveal...
The study examines the impact of information, interface, and interactivity of digital marketing channels on tourist satisfaction with the current status of digital marketing applications in Thanh Hoa. In addition, the impact of tourist satisfaction on the intention to visit Thanh Hoa's tourist destination is also teste...
tourist destinationeconomics and businesssocial sciencessatisfaction
In today’s digital world, honing effective marketing strategies are critical for all varieties of organizations, yet community-based nonprofits often must overcome additional challenges due to limited resources and funds. Within this thesis I will explore how nonprofit organizations can implement effective digital mark...
This research explains the interaction of marketing intelligence with business intelligence tools and e-marketing strategies for Jordanian companies such as Amazon, Marka VIP, and Khazanti, with a sample size of 317 employees. The authors investigated the direct impact of marketing intelligence on the e-marketing strat...
HF5001-6182economics and businesssocial sciencesManagement. Industrial management
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