Buscador de Tesis y publicaciones académicas

Embracing Digital Marketing Technologies and Increasing Student Engagement through Marketing Agility and Reactance

Mathur, Manisha

This study aims to explore the role of marketing agility capability in facilitating students' acquisition of essential knowledge, skills, and abilities related to emerging technologies, as well as their active engagement with the course material. Utilizing Partial Least Squares Structural Equation Modeling of the data...

Marketing Analytics and Consumer Behavior in Digital Markets: Strategic Insights for Data-Driven Marketing

Rocsana Bucea-Manea-Tonis

Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability

Xingping Jia

Sport digital marketing and social media

Autoría no especificada

THE EFFECTS OF DIGITAL MARKETING TECHNOLOGIES ON SPORTS MARKETING: A BIBLIOMETRIC REVIEW

SEREN, NEBİ

Content Marketing Ideation: How to Generate and Manage Creative Concepts

Jackie Cameron

Peningkatan Kompetensi Kewirausahaan Mahasiswa melalui Edukasi Bisnis Era Society 5.0 Berbasis Digital Marketing

Nurul Arsy Utami · Eka Kurnia Syawaliyah Subagio · Trisusilo Raharjo · La Ode Andi Hermawan · y 2 más

Perkembangan ekonomi digital pada era Society 5.0 menuntut mahasiswa memiliki kompetensi kewirausahaan yang adaptif terhadap pemanfaatan teknologi digital, khususnya dalam bidang pemasaran berbasis digital marketing. Namun, sebagian mahasiswa masih memiliki keterbatasan dalam memahami konsep bisnis digital serta menera...

El Impacto de la Inteligencia Artificial Generativa en las Campañas Globales de Marketing Digital en Coca Cola

Gonzalez Avila, Nicolle Daniela

Esta investigación estudia la importancia de la inteligencia artificial generativa (IAG) en las campañas globales de marketing digital de Coca-Cola, en el contexto de la evolución digital de las marcas de consumo masivo. El estudio tiene como objetivo identificar cómo el uso de herramientas como ChatGPT, DALL·E y plata...

Platform Based Marketing: Research on the Transformation of TV Media Marketing in the Digital Intelligence Era

Autoría no especificada

A Conceptual Procedure-Based Study on Influencer Marketing Trend Forecasting

Xuankai Lu

As the digital era develops further, digital marketing is more desirable than traditional marketing. Influencer marketing is now an essential component of brand marketing, and it is evolving into a marketing technique. However, for now, it appears many people do not have a clear idea of what this model consists of and...