Buscador de Tesis y publicaciones académicas

The impact of digital inbound marketing on digital marketing performance

Ali Zakariya Al-Quran · Ali Bani-Khaled · Mohammad Mousa Eldahamsheh · Hanan Mohammad Almomani · y 2 más

Impact of Digital Marketing in Building Brand Awareness and Engagement

Dr. S. Maria Antony Raj

Digital marketing has transformed how brands communicate with customers, greatly increasing brand exposure and engagement. This study investigates the effectiveness of digital marketing tactics such as social media marketing, content marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC)...

OPTIMASI TIPE AFFILIATE DIGITAL MARKETING TERHADAP PRODUK UMKM DENGAN MODEL DESKRIPSI CLUSTERING

Laurentinus Laurentinus · Hengki Hengki · Sarwindah Sarwindah · null Okkita Rizan · y 1 más

Digital marketing berkembang dengan luar biasa dengan berbagai macam tipe konsep pemasaran digital dan komunikasi online. Digital marketing merupakan kunci dalam bisnis era saat ini. Tipe digital terdiri dari search, sosial media, content, email dan paid ads. Optimasi tipe digital marketing yang digunakan dengan bebera...

Digital Marketing Logic, Mechanism, Strategy and Evaluation

Miaorou Tan

Digital marketing is a marketing method based on digital technology and internet platforms. In recent years, with the popularity of mobile Internet and the development of social media, digital marketing has attracted more and more attention from enterprises and organizations and has become one of the important means to...

A Study On Digital Marketting

K.Jagan · M. Naga Arjun

In this world of digitisation, digital marketing is a vogue that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of digital marketing along with the electronic gadgets like the digital billboards,...

Digital Marketing Strategy For A New Online Business

Obanla, Gbemisola Esther

The advent of the internet has created vast opportunities that have made it easy to start and scale a business. Right at the fingertips of every individual, the internet has made it possible to start a business through eCommerce and scale the business using digital marketing. Digital marketing opportunities are not exc...

How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges

Darrell Norman Burrell · Aikyna Finch · Eugene J. M. Lewis · Maurice E. Dawson · y 1 más

Cyber marketing, digital communications, and social media practices for branding and marketing purposes have allowed colleges and universities to engage in sustainable/green marketing. For colleges, this means reducing advertising, marketing, and promotions costs in conjunction with lessening previous environmental imp...

How Social Media Marketing Strategies Drive Brand Development in the Digital Age?

Huiying Zhu

The era of digital marketing has arrived and has grown accordingly. Among the many approaches to digital marketing, different marketing strategies have different factors for success and results. While many scholars focus primarily on measuring the effects of different marketing approaches, this paper focuses on analyzi...

PELATIHAN PEMANFAATAN DIGITAL MARKETING BAGI PELAKU UMKM KUE TRADISIONAL & MODERN

null Nik Amah · Frisca Arvinda Prihandani · Juli Marwani

Abstract
 The aim of the training activity with the theme of using digital marketing in developing MSME marketing in Karangrejo village is to provide knowledge about digital marketing as well as training in the application of digital marketing. The methods used in this training are training, mentoring, and practic...

A Review on Digital Marketing and Its Role in the Business

Saad, Muhammad · Dr. Masood Hassan · Ali, Muhammad Faisal · Bilal, Muhammad · y 1 más

The function of digital marketing in the company has grown so important that most business models in the twentieth century are structured around their digital marketing campaigns. This study aims to determine whether a business requires digital marketing to boost sales and how much impact digital marketing has on busin...