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Traditional marketing still plays a vital role, especially for reaching demographics that are less active online. It can create a strong local presence and build brand recognition through consistent visibility. While digital marketing grows, many businesses find that a balanced mix of traditional and digital strategies...
To understand how fashion brands are communicating their sustainability strategies supported in green marketing, a case study was developed with the brands H&M and Levi's. An analysis of the green marketing mix of both brands was carried out with a special focus on digital communication. Their sustainability reports an...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
Digital marketing is a key strategy in the era of the Fourth Industrial Revolution, aimed at expanding market reach, improving cost efficiency, and boosting sales. Although previous studies have explored the impact of digital marketing on consumer behavior, research focusing on local Acehnese products remains limited....
local productpurchasing decisioneconomics and businesssocial sciences
Industry trades report the digital marketing skills gap continues to widen. In response to this need, Experiential Learning Theory (ELT) and a partnership with a leader in marketing technology was applied to create the Applied Marketing & Media Education Norm (AMEN). AMEN provides a model matching the employment needs...
THE PURPOSE OF THE ARTICLE is to determine the theoretical and methodological essence of the conceptual foundations of building and implementing a marketing strategy in the conditions of innovative development for enterprises through digitalization factors.RESEARCH METHODS. The article used general scientific and gener...
9. Industry and infrastructureeconomics and businesssocial scienceshistory and archaeology
Marketing specialists are realizing the need to perfect themselves in using online marketing as a priority method to promote their businesses and an ever growing number of young people that are graduating a university wish to start their own business or market one and understand that having a good grasp of digital mark...
This study aims to analyze the effect of digital marketing implementation on revenue of culinary micro-enterprises in Kuantan Mudik District. The method used in this study is a quantitative approach with a causal research type. The population in this study were all culinary micro-enterprises that use digital marketing,...
Digital marketing has become a strategic instrument for strengthening the competitiveness of farmers, yet empirical evidence remains fragmented across contexts, commodities, and methods. This study aims to synthesize the literature on digital marketing strategies for agricultural products and their contribution to farm...
This paper focuses on the methods and the mechanisms of E-commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commer...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
A brand digital audit helps startups evaluate their online presence, marketing performance, and growth opportunities. By using Core Digital Audit Services and professional Digital Audit Services, startups can analyze website performance, marketing channels, and brand positioning. An Independent Brand Audit provides unb...
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