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Novalia Agung Wardjito ARDHOYO · Sunarto SUNARTO · Hifni ALIFAHMI
Digital transformation develops and disrupts the business sector and the economy. All Primago marketing communication activities are mediated digitally. The basic problem of this research is that Primago Digital's marketing communication activities need a model. This model is expected to deliver that effectiveness and...
media and communications4. Educationsocial sciences
The Role digital marketing nowadays become part important in today's business strategies implemented by MSMEs, which is enable MSMEs to reach the target market with more broad , measurable , and efficient in global value chain (GVC) context . Digital marketing strategies do not can denied involving various elements,...
Background – The Covid-19 pandemic has made the world economy to experience a sharp decline, especially in the tourism sector. One of the tourism sectors affected is coastal and marine tourism. To increase the number of tourists again, many researchers state that digital marketing has a significant role.
 Aim – Th...
Micro, Small and Medium Enterprises (MSMEs) have a significant role in supporting economic and industrial growth. However, there are still a number of problems that need to be overcome so that MSMEs can make optimal use of technology to increase business efficiency. One of the problems faced by MSMEs is choosing the ri...
Artificial Intelligence (AI) and automation are revolutionizing digital marketing by offering unparalleled personalization, efficiency, and decision-making capabilities. This research investigates the transformative role of AI in shaping marketing strategy, with a focus on consumer perception, ethical dilemmas, and ope...
In March 2020, a pandemic of coronavirus went globally. The tourism industry of Nepal was severely affected because of the shutdown of the companies. As a result, it was hard to survive for travel and tourism companies like Caravana Himalaya. The main objective of this research is to help with Caravana Himalaya from th...
Bachelor's Degree Programme in International BusinessNepalHimalayaseconomics and business
null Ramadhany Hananto Puriana · null Amin Pujiati · null Salmon Runesi · null Michael Johanes Hadiwijaya Louk · y 2 más
This study examines digital marketing strategies for introducing sports products to the millennial generation, focusing on social media, influencer marketing, and interactive content. Millennials, known for their strong digital engagement, require targeted and innovative marketing approaches to drive purchasing decisio...
Background: The Covid-19 outbreak turned into a pandemic in Indonesia in 2020. The patient's intention to visit the hospital due to the pandemic but can be influenced by the hospital's marketing strategy. Brebes Regional General Hospital before the Covid-19 pandemic used conventional marketing and, in an effort, to inc...
The idea of sustainable consumption remains of great interest in emerging economies, especially among younger consumers who are active online. Although green marketing has been widely researched, little has been done to investigate the role of different framing strategies in shaping consumer responses in digital commun...
I Dewa Ayu Tita Permata Tabita · null Luh Gede Putri Kusuma Pekerti · null Dhony Harry Budyanto
Traditional weaving artisans in Tenganan Traditional Village possess significant potential to produce superior products based on local cultural heritage. However, limited adoption of digital marketing has resulted in conventional marketing practices, leading to restricted market reach and suboptimal sales performance....
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